Digital Domain shows how Lexus simplifies the commute as giant cranes swoop down and pick up other vehicles, clearing traffic in this concept from ad agency Team One.
Credits
Agency: Team One Production Company: RSA Films Carl Erik Rinsch, director Visual Effects: Digital Domain, Inc. Ed Ulbrich, president of commercials/EP; Karen Anderson, EP/head of production; Jonah Hall, VFX supervisor; Greg Teegarden, CG supervisor; Chris Fieldhouse, producer; Stephanie Escobar, coordinator; Simon Dundson, pre-vis; Jonny Hicks, Brian Boungiorno, Dave Stern, Chris DeCristo, Flame artists; Matt Bramante, Flame assist; Rafael Colon, Sven Dreesbach, Brian Smallwood, Michael Morehouse, Nuke compositors; Marc Perrera, Tim Nassauer, Jon Gourley, Chris Norpchen, Terry Naas, Justin Lloyd, Jeff Dierstein, Adrian Dimond, Ruel Smith, digital artists; James Atkinson, Houdini artist; Wei Zheng, matte paint; Marianne Magne, Mattaniah Yip, Tom Piedmont, Mike Boden, David Wu, Kanae Morton, Keith Wellmuenster, roto artists; Scott Edelstein, on set tracker; Som Shankar, Shelley Larocca Courte, integration trackers.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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