In an experimental project, Brazilian ad agency Lew’LaraTBWA designed toy building bricks adapted to the braille alphabet for use by the Dorina Nowill Foundation for the Blind, an organization that has been working for nearly 70 years to facilitate the inclusion of children, young people, and adults who are blind or have poor vision, through free, specialized rehabilitation services, special education, a low vision clinic, and employability programs. The institution is a point of reference in the production of books and magazines accessible in the braille, spoken, and Daisy formats, distributed free of charge to people with visual impairments and to more than 2,500 schools, libraries, and organizations across Brazil.
In this two minute documentary titled Braille Bricks–directed and shot by Nixon Freire via production house Landia–we see the braille bricks engaging blind children, helping them to socialize and become literate. The purpose of the docu short is to educate and mobilize society so that more children in need can access Braille Bricks across Brazil and for that matter worldwide. In order for the bricks to be produced on a global scale, the project will be available for free on the Creative Commons website, and any manufacturer who takes interest can use the idea and carry it out. In order for the project’s initiative to reach manufacturers, the hashtag #BrailleBricksForAll was launched on the social networks. Society can make it known and convince toy brands to produce Braille Bricks for children around the world.
“We saw the potential to use toys in braille education in schools, and also for inclusion of children with visual impairment in society. Seeing impaired and non-impaired children brought together around this product – playing and learning – made us very happy. But the goal is to make this product a global one, by inviting people to pressure the manufacturers with the hashtag #BrailleBricksForAll. The product registration is available through Creative Commons,” said Felipe Luchi, CCO of Lew’LaraTBWA.
“Learning by playing has always been a very important way to develop and educate children. Being able to bring the inclusion of blind children into this learning process is wonderful,” said Marcio Oliveira, CEO of Lew’LaraTBWA.
CreditsClient Dorina Nowill Foundation for The Blind Agency Lew’LaraTBWA Felipe Luchi, Manir Fadel, chief creative officers; Leandro Pinheiro, Ulisses Razaboni, creatives; Leandro Pinheiro, Ulisses Razaboni, Felipe Pimentel, Cainã Meneses, online creatives; Renata d’Avila, Anderson Sales, planning team; Nancy Seestini, social media; Claudio Rocha, piece producer; le Sarilho, Sabino, Caio Lobo, Natasha Latronico, art buyers; Luzia Oliveira, Marcella Pappiani, Angela Felicio, TV producers; Marcos Pedra, Alexandro Coelho, agency production; Monalisa Paduin, project manager. Production Landia Nixon Freire, director/DP; Caroina Dantas, Sebastian Hall, exec producers; Fabiano Ramos, producer; Dartagnan Zavalla, art director. Editorial Diego Merulla, editor; Henrique Gomes, finisher; Rafael Fernandes, postproduction. Sound Production MugShot Digital Production BASE
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More