Feature filmmaker John Hillcoat of Skunk directed this spot which takes us to Braddock, Pennsylvania, introducing us to the town’s hardship over the years, and a pioneering spirit that to this day is overcoming adversity and opening up new frontiers. This spot is part of a campaign from Wieden+Kennedy, Portland, Ore., the next iteration of the “Go Forth” Levi’s initiative which broke last year in the anthem commercial “America.”
Credits
Agency: Wieden+Kennedy | Portland Tyler Whisnand, Danielle Flagg, Don Shelford, creative directors; Nathan Goldberg, Anthony Goldstein, copywriters; Julia Blackburn, Mike Giepert, art directors; Sharah Shapiro, Juliana Montgomery, producers; Mark Fitzloff, susan Hoffman, executive creative directors; Ben Grylewicz, executive producer. Production Company: SKUNK John Hillcoat, director; Shelly Townsend, exec producer; Phillip Sheridan, line producer; Harris Savides, DP. Editorial: Joint Editorial, Portland, Ore Tommy Harden, editor; Sheilli Jury, post producer; Patty Brebner, post executive producer. Visual Effects: THE MILL, London Tristian Wake, Smoke VFX artist/Flame Artist; Jared Yeater, VFX producer. Music: Stimmung Gus Koven, sound designer; Joey Reyes, producer; Robert Miller, composer, adapting Richard Wagner’s “Prelude” to “Das Rheingold” Audio: Sound Lounge Philip Loeb, mixer; Heath Raymond, producer.
The Best Work You May Never See: Blinkink Director Jack Brown Takes Us On A Teddy Bear’s Journey For Tekla
Blinkink director Jack Brown created this stop motion film to tell a handmade story for Tekla’s holiday campaign.
Established in Copenhagen in 2017, Tekla was born from a desire to bring modernity and freedom of expression to the homeware category. As a brand, it rejects rapid trend cycles by designing for longevity, with an uncompromising focus on quality and responsible production. Brown’s use of stop-motion animation, using only Tekla fabrics, places both the brand’s story and its values front and center.
The film takes us on the journey of a teddy bear exploring the enchanted interiors of the Tekla Copenhagen store. The vibe feels dreamlike and the addition of stop motion adds a tenderness to the film. Inspired by the stories of Hans Christian Andersen, the campaign features iconic figures and nods to his fairytales; the towering mattresses of The Princess and the Pea, the magical umbrella of The Sandman, and the floating luggage of The Flying Trunk.
Brown said, “What an amazing little project this was, and for such a great brand. Tekla was such a cool client to work with. I suggested making the whole ad out of their fabrics and within 24 hours, there were boxes of beautiful fabrics being delivered for us to cut to pieces. Everything you see is about the size of an A4 sheet of paper and all hand cut, stitched and animated by a very small team of very talented people. Anita Bruvere was the lead builder and animator and did such an amazing job of turning all these tiny pieces of fabric into a magical world.”
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