Thanks to some well placed helium, a Levi’s-wearing guy heads skyward, floating across the city on an adventure made possible by the visual effects team at Method for San Francisco ad agency Cutwater. Director was Eric King of Tate USA.
Credits
Visual Effects: Method Jake Montgomery, lead 2D VFX artist; Andy Mower, Billy Higgens, 2D VFX artists; Noah Caddis, jr. 2D VFX artist; Kathy Siegel, VFX shoot supervisor; Lisa Houck, VFX executive producer; Leighton Greer, head of production; Lauren Haggard, VFX producer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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