Fredrik Bond directed and Absolute, London, served as the effects house on this surreal Levi’s spot for BBH London in which people find they have an unbreakable bond when they wear Levi’s.
Credits
Visual Effects: Absolute Post (London & New York) Sally Heath, VFX producer; Richard Nelson, Minh Nguyen-Ba, Toby Walton, Jamie White, 3D artists; Phil Oldham, David Smith, Hani Al Yousif, Daniel Morris, lead Flame artists; Dan Leatherdale, James Cornwell, Mark Epstein, Tim Andrews Owen Saward, Combustion artists.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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