Set on game day in a big city, sports fans have all turned into animals–literally–as they make their way to see the big match-up either at the stadium or a local bar. Among the animal activities: There are chimps swinging from traffic lights and swarming a ticket office, an orangutan hanging out of the window of a taxi, bears growling at each other while playing a game of table soccer, and sea lions flooding a subway platform and exchanging words with a group of hyenas crowded onto a subway car.
Credits
Agency: Lowe London Lee Goulding, creative head/art director; Tom Hudson, creative head/copywriter; Charles Crisp, producer Production Company: Biscuit Filmworks,Benito Cine,Independent Films Noam Murro, director; Toby Irwin, DP; Shawn Tessaro, executive producer; Richard Packer, executive producer (Independent Films); Jay Veal, line producer. Shot on location in Buenos Aires and on stage at Universal Studios in Los Angeles.,Georgos Nicolaides, executive producer; Fernando Nigri, Veronica Figueroa, producers. (BenitoCine�s production services were linked to Biscuit via Global Production Network, Los Angeles, headed by Harry Tracosas.),Noam Murro, director; Toby Irwin, DP; Shawn Tessaro, executive producer; Richard Packer, executive producer (Independent Films); Jay Veal, line producer. Shot on location in Buenos Aires and on stage at Universal Studios in Los Angeles. Editorial: Bikini Edit Avi Oron, editor. Visual Effects: Framestore CFC | London Stephane Allender, VFX supervisotr/Infern
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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