Set on game day in a big city, sports fans have all turned into animals–literally–as they make their way to see the big match-up either at the stadium or a local bar. Among the animal activities: There are chimps swinging from traffic lights and swarming a ticket office, an orangutan hanging out of the window of a taxi, bears growling at each other while playing a game of table soccer, and sea lions flooding a subway platform and exchanging words with a group of hyenas crowded onto a subway car.
Credits
Agency: Lowe London Lee Goulding, creative head/art director; Tom Hudson, creative head/copywriter; Charles Crisp, producer Production Company: Biscuit Filmworks,Benito Cine,Independent Films Noam Murro, director; Toby Irwin, DP; Shawn Tessaro, executive producer; Richard Packer, executive producer (Independent Films); Jay Veal, line producer. Shot on location in Buenos Aires and on stage at Universal Studios in Los Angeles.,Georgos Nicolaides, executive producer; Fernando Nigri, Veronica Figueroa, producers. (BenitoCine�s production services were linked to Biscuit via Global Production Network, Los Angeles, headed by Harry Tracosas.),Noam Murro, director; Toby Irwin, DP; Shawn Tessaro, executive producer; Richard Packer, executive producer (Independent Films); Jay Veal, line producer. Shot on location in Buenos Aires and on stage at Universal Studios in Los Angeles. Editorial: Bikini Edit Avi Oron, editor. Visual Effects: Framestore CFC | London Stephane Allender, VFX supervisotr/Infern
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
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