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    Leo Burnett UK, Director Michael Gracey Take McDonald’s To The “Next Stop”

    By SHOOTUpdated:No Comments2466 Views

    Getting stuck in traffic isn’t cause for celebration–but it helps if you have something to look forward to during the commute. In this spot, those bogged down on the highway anticipate taking a detour to nirvana, aka McDonald’s. 

    They communicate to each other their intent to get over to McDonald’s ASAP–without saying a word. Instead they arch their eyebrows à la Groucho Marx, signaling that it’s time to head for the Golden Arches of McDonald’s. 

    Titled “Next stop, McDonald’s,” this spot is a follow-up to the “Raise Your Arches” campaign in which a raising of the eyebrows meant it’s time for McDonald’s.

    Michael Gracey directed “Next stop, McDonald’s” for Leo Burnett London. Gracey’s filmography spans varied disciplines including commercials and features (The Greatest Showman).

    Credits

    Client McDonald’s Agency Leo Burnett London Chaka Sobhani, chief creative officer; Andrew Long, James Millers, creative partners; Joe Miller, copywriter; Tom Sussman, deputy chief strategy officer; Peter Williams, producer. Production Company Partizan Michael Gracey, director; Jenny Beckett, managing director; Ella More O’Ferrall, head of production; Daniel Wheldon, producer. VFX/Postproduction Black Kite Guillaume Weisss, VFX lead; Finlay Crowther, 3D lead; Richard Fearon, colorist; Holly Tidwell, VFX/color producer. Editorial TenThree Billy Mead, editor; Ella Oliver, assistant editor; Rachel Goodger, edit producer. Sound Factory Jack Hallett, sound design & mix; Ciara Wakley, audio producer.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Leo Burnett LondonMichael GraceyPartizan



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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