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    Leo Burnett UK, Director Michael Gracey Take McDonald’s To The “Next Stop”

    By SHOOTUpdated:No Comments2544 Views

    Getting stuck in traffic isn’t cause for celebration–but it helps if you have something to look forward to during the commute. In this spot, those bogged down on the highway anticipate taking a detour to nirvana, aka McDonald’s. 

    They communicate to each other their intent to get over to McDonald’s ASAP–without saying a word. Instead they arch their eyebrows à la Groucho Marx, signaling that it’s time to head for the Golden Arches of McDonald’s. 

    Titled “Next stop, McDonald’s,” this spot is a follow-up to the “Raise Your Arches” campaign in which a raising of the eyebrows meant it’s time for McDonald’s.

    Michael Gracey directed “Next stop, McDonald’s” for Leo Burnett London. Gracey’s filmography spans varied disciplines including commercials and features (The Greatest Showman).

    Credits

    Client McDonald’s Agency Leo Burnett London Chaka Sobhani, chief creative officer; Andrew Long, James Millers, creative partners; Joe Miller, copywriter; Tom Sussman, deputy chief strategy officer; Peter Williams, producer. Production Company Partizan Michael Gracey, director; Jenny Beckett, managing director; Ella More O’Ferrall, head of production; Daniel Wheldon, producer. VFX/Postproduction Black Kite Guillaume Weisss, VFX lead; Finlay Crowther, 3D lead; Richard Fearon, colorist; Holly Tidwell, VFX/color producer. Editorial TenThree Billy Mead, editor; Ella Oliver, assistant editor; Rachel Goodger, edit producer. Sound Factory Jack Hallett, sound design & mix; Ciara Wakley, audio producer.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Leo Burnett LondonMichael GraceyPartizan



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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