Getting stuck in traffic isn’t cause for celebration–but it helps if you have something to look forward to during the commute. In this spot, those bogged down on the highway anticipate taking a detour to nirvana, aka McDonald’s. 

They communicate to each other their intent to get over to McDonald’s ASAP–without saying a word. Instead they arch their eyebrows à la Groucho Marx, signaling that it’s time to head for the Golden Arches of McDonald’s. 

Titled “Next stop, McDonald’s,” this spot is a follow-up to the “Raise Your Arches” campaign in which a raising of the eyebrows meant it’s time for McDonald’s.

Michael Gracey directed “Next stop, McDonald’s” for Leo Burnett London. Gracey’s filmography spans varied disciplines including commercials and features (The Greatest Showman).

Credits

Client McDonald’s Agency Leo Burnett London Chaka Sobhani, chief creative officer; Andrew Long, James Millers, creative partners; Joe Miller, copywriter; Tom Sussman, deputy chief strategy officer; Peter Williams, producer. Production Company Partizan Michael Gracey, director; Jenny Beckett, managing director; Ella More O’Ferrall, head of production; Daniel Wheldon, producer. VFX/Postproduction Black Kite Guillaume Weisss, VFX lead; Finlay Crowther, 3D lead; Richard Fearon, colorist; Holly Tidwell, VFX/color producer. Editorial TenThree Billy Mead, editor; Ella Oliver, assistant editor; Rachel Goodger, edit producer. Sound Factory Jack Hallett, sound design & mix; Ciara Wakley, audio producer.

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