To launch the newest pick-up truck for the iconic Fiat brand, Leo Burnett Tailor Made, Sao Paulo, Brazil, crafted an integrated campaign, “The Legend,” starring The King of Rock and Roll and the New Fiat Strada.
The spot follows Elvis Presley as he takes the New Fiat Strada for a spin–complete with Elvis impersonators, several samurais and a drive through the desert. During the exciting adventure, viewers get a closer look at the car’s sleek design, top-notch interior space, advanced traction system and other unique features.
To fully replicate The King’s mannerisms and appearance, the team recruited one of the best doubles, Dean Z from Missouri. The team then replaced his face with a fully CGI likeness based on real scenes captured from Elvis’ shows and film from 1968.
Released this month in Brazil, the spot runs until August.
Credits
Client Fiat Chrysler Brazil/Fiat Strada Agency Leo Burnett Tailor Made, Sao Paulo, Brazil Marcelo Reis, chief creative officer; Pedro Prado Wilson Mateos, VPs/executive creative directors; Pedro Utzeri, general creative director; Tomas Correa, creative director; Denis Gustavo, digital integration director; Andreza Aguiar, content directors; Thiago Lins, Renato Ramalho, Luis Rombino, copywriters; Fernando Lyra, Rachel Lucchesi, Natalia Soares, art directors; Maria Fernanda Moura, integrated production director/producer; Rita Costa, Patricia Cosmo, producers; Chrystian Danucalov, Matheus Basilio, Neco Costa, editing & motion; Mauro Moura, art buyer; Pedro Rais, Katia Rosa, digital project; guido Michaelis, Caique Dantas, Henrique Xavier, Fabio Favero, Gabi Araujo, Nayara Keullen, Wagner Ximenes, content. Production Alice Filmes Felipe Mansur, director; Wal Tamagno, producer; Pierre de Kerchove, DP; Guilherme Marina, martino Piccinini, art directors; Michelle Lutfy, Luciana Camargo, directors’ assistants; Victor Alloza, Fernanda Laignier, Bruna Nogueira, exec producers; Fabio Arisaka, Felipe Rayol, Mayara Sandow, Izabella Araujo, production team; Fabrício Marinho, location production; Claudia Secaff, casting production; Marina Vieira, wardrobe production; Manuela Tossi, object production; Fabiana Mizukami, makeup; Carol Rye, postproduction coordintor; Rodolpho Ponzio, editing. 3D Wall/Motion Voodoo House 3D Elvis Invisible Works. Postproduction Nash VFX. Sound Production Quiet City Music+Sound Chris Jordao, Darren Solomon, musical production; Marcos Moretto, Andre Melges, sound design and postproduction. Photo composision With Cars Lightfarm Brasil. Elvis Presley Illustrations Sattu Rodrigues Image Licensing Platinum Brasil Elvis Presley intellectual property, name, and image rights: Authentic Brands Group, LLC & Elvis Presley Enterprises, LLC Music “Blue Suede Shoes” Music Publishing Kobalt Music Pub LTD (P) MPL Music Publishing, Inc. c/o Carl Perkins Music, Inc. Record Company Sony Music
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market.
The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world.
The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage.
The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy.
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