To launch the newest pick-up truck for the iconic Fiat brand, Leo Burnett Tailor Made, Sao Paulo, Brazil, crafted an integrated campaign, “The Legend,” starring The King of Rock and Roll and the New Fiat Strada.
The spot follows Elvis Presley as he takes the New Fiat Strada for a spin–complete with Elvis impersonators, several samurais and a drive through the desert. During the exciting adventure, viewers get a closer look at the car’s sleek design, top-notch interior space, advanced traction system and other unique features.
To fully replicate The King’s mannerisms and appearance, the team recruited one of the best doubles, Dean Z from Missouri. The team then replaced his face with a fully CGI likeness based on real scenes captured from Elvis’ shows and film from 1968.
Released this month in Brazil, the spot runs until August.
Credits
Client Fiat Chrysler Brazil/Fiat Strada Agency Leo Burnett Tailor Made, Sao Paulo, Brazil Marcelo Reis, chief creative officer; Pedro Prado Wilson Mateos, VPs/executive creative directors; Pedro Utzeri, general creative director; Tomas Correa, creative director; Denis Gustavo, digital integration director; Andreza Aguiar, content directors; Thiago Lins, Renato Ramalho, Luis Rombino, copywriters; Fernando Lyra, Rachel Lucchesi, Natalia Soares, art directors; Maria Fernanda Moura, integrated production director/producer; Rita Costa, Patricia Cosmo, producers; Chrystian Danucalov, Matheus Basilio, Neco Costa, editing & motion; Mauro Moura, art buyer; Pedro Rais, Katia Rosa, digital project; guido Michaelis, Caique Dantas, Henrique Xavier, Fabio Favero, Gabi Araujo, Nayara Keullen, Wagner Ximenes, content. Production Alice Filmes Felipe Mansur, director; Wal Tamagno, producer; Pierre de Kerchove, DP; Guilherme Marina, martino Piccinini, art directors; Michelle Lutfy, Luciana Camargo, directors’ assistants; Victor Alloza, Fernanda Laignier, Bruna Nogueira, exec producers; Fabio Arisaka, Felipe Rayol, Mayara Sandow, Izabella Araujo, production team; Fabrício Marinho, location production; Claudia Secaff, casting production; Marina Vieira, wardrobe production; Manuela Tossi, object production; Fabiana Mizukami, makeup; Carol Rye, postproduction coordintor; Rodolpho Ponzio, editing. 3D Wall/Motion Voodoo House 3D Elvis Invisible Works. Postproduction Nash VFX. Sound Production Quiet City Music+Sound Chris Jordao, Darren Solomon, musical production; Marcos Moretto, Andre Melges, sound design and postproduction. Photo composision With Cars Lightfarm Brasil. Elvis Presley Illustrations Sattu Rodrigues Image Licensing Platinum Brasil Elvis Presley intellectual property, name, and image rights: Authentic Brands Group, LLC & Elvis Presley Enterprises, LLC Music “Blue Suede Shoes” Music Publishing Kobalt Music Pub LTD (P) MPL Music Publishing, Inc. c/o Carl Perkins Music, Inc. Record Company Sony Music
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
