To launch the newest pick-up truck for the iconic Fiat brand, Leo Burnett Tailor Made, Sao Paulo, Brazil, crafted an integrated campaign, “The Legend,” starring The King of Rock and Roll and the New Fiat Strada.
The spot follows Elvis Presley as he takes the New Fiat Strada for a spin–complete with Elvis impersonators, several samurais and a drive through the desert. During the exciting adventure, viewers get a closer look at the car’s sleek design, top-notch interior space, advanced traction system and other unique features.
To fully replicate The King’s mannerisms and appearance, the team recruited one of the best doubles, Dean Z from Missouri. The team then replaced his face with a fully CGI likeness based on real scenes captured from Elvis’ shows and film from 1968.
Released this month in Brazil, the spot runs until August.
Credits
Client Fiat Chrysler Brazil/Fiat Strada Agency Leo Burnett Tailor Made, Sao Paulo, Brazil Marcelo Reis, chief creative officer; Pedro Prado Wilson Mateos, VPs/executive creative directors; Pedro Utzeri, general creative director; Tomas Correa, creative director; Denis Gustavo, digital integration director; Andreza Aguiar, content directors; Thiago Lins, Renato Ramalho, Luis Rombino, copywriters; Fernando Lyra, Rachel Lucchesi, Natalia Soares, art directors; Maria Fernanda Moura, integrated production director/producer; Rita Costa, Patricia Cosmo, producers; Chrystian Danucalov, Matheus Basilio, Neco Costa, editing & motion; Mauro Moura, art buyer; Pedro Rais, Katia Rosa, digital project; guido Michaelis, Caique Dantas, Henrique Xavier, Fabio Favero, Gabi Araujo, Nayara Keullen, Wagner Ximenes, content. Production Alice Filmes Felipe Mansur, director; Wal Tamagno, producer; Pierre de Kerchove, DP; Guilherme Marina, martino Piccinini, art directors; Michelle Lutfy, Luciana Camargo, directors’ assistants; Victor Alloza, Fernanda Laignier, Bruna Nogueira, exec producers; Fabio Arisaka, Felipe Rayol, Mayara Sandow, Izabella Araujo, production team; Fabrício Marinho, location production; Claudia Secaff, casting production; Marina Vieira, wardrobe production; Manuela Tossi, object production; Fabiana Mizukami, makeup; Carol Rye, postproduction coordintor; Rodolpho Ponzio, editing. 3D Wall/Motion Voodoo House 3D Elvis Invisible Works. Postproduction Nash VFX. Sound Production Quiet City Music+Sound Chris Jordao, Darren Solomon, musical production; Marcos Moretto, Andre Melges, sound design and postproduction. Photo composision With Cars Lightfarm Brasil. Elvis Presley Illustrations Sattu Rodrigues Image Licensing Platinum Brasil Elvis Presley intellectual property, name, and image rights: Authentic Brands Group, LLC & Elvis Presley Enterprises, LLC Music “Blue Suede Shoes” Music Publishing Kobalt Music Pub LTD (P) MPL Music Publishing, Inc. c/o Carl Perkins Music, Inc. Record Company Sony Music
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
