Allstate Foundation’s Purple Purse 2017 campaign launches with a powerful new social experiment-based short film, Lost Purse, that provides the public with a look into the life of a domestic violence victim through a purse she’s left behind in a Lyft. “Lost Purse” was directed by Andrew Lane, the hidden camera expert, via Rival School Pictures.
The film, created by Leo Burnett Chicago and MSLGROUP Chicago, shows how real people respond when directly confronted with domestic violence and financial abuse. The participants’ reactions illustrate how we, as a society, think, talk and ultimately act when faced with this issue. By depicting real efforts to help a victim in need, viewers are encouraged to ask themselves, “What would I do in this situation?”
The Purple Purse initiative is partnered with tennis champion, entrepreneur and philanthropist Serena Williams.
Credits
Client The Allstate Foundation Agency MSLGROUP Chicago/Leo Burnett Britt Nolan, chief creative officer; Mikal Pittman, Jon Wyville, Dave Loew, EVPs, executive creative directors; Donna Foster, Kristen Schwanz, associate creative directors; Veronica Puc, head of production; Denis Giroux, group executive producer; Leah Karabenick, sr. producer; Alec Stern, music producer. Production Rival School Pictures Andrew Lane, director; James Blom, exec producer; Megan Donnelly, DP; Chris Lettley, producer. Editorial Whitehouse Post Matthew Wood, editor; Steve Kroodsma, assistant editor; Lauren Connolly, post producer. VFX & Color Filmworkers Jeff Altman, colorist; Jeff Charatz, VFX; Derek Goldsmith, post producer. Audio Another Country Tim Konn, exec producer; John Binder, sound engineer. Music Nylon Studios Lydia Davies, composer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
