Allstate Foundation’s Purple Purse 2017 campaign launches with a powerful new social experiment-based short film, Lost Purse, that provides the public with a look into the life of a domestic violence victim through a purse she’s left behind in a Lyft. “Lost Purse” was directed by Andrew Lane, the hidden camera expert, via Rival School Pictures.
The film, created by Leo Burnett Chicago and MSLGROUP Chicago, shows how real people respond when directly confronted with domestic violence and financial abuse. The participants’ reactions illustrate how we, as a society, think, talk and ultimately act when faced with this issue. By depicting real efforts to help a victim in need, viewers are encouraged to ask themselves, “What would I do in this situation?”
The Purple Purse initiative is partnered with tennis champion, entrepreneur and philanthropist Serena Williams.
Credits
Client The Allstate Foundation Agency MSLGROUP Chicago/Leo Burnett Britt Nolan, chief creative officer; Mikal Pittman, Jon Wyville, Dave Loew, EVPs, executive creative directors; Donna Foster, Kristen Schwanz, associate creative directors; Veronica Puc, head of production; Denis Giroux, group executive producer; Leah Karabenick, sr. producer; Alec Stern, music producer. Production Rival School Pictures Andrew Lane, director; James Blom, exec producer; Megan Donnelly, DP; Chris Lettley, producer. Editorial Whitehouse Post Matthew Wood, editor; Steve Kroodsma, assistant editor; Lauren Connolly, post producer. VFX & Color Filmworkers Jeff Altman, colorist; Jeff Charatz, VFX; Derek Goldsmith, post producer. Audio Another Country Tim Konn, exec producer; John Binder, sound engineer. Music Nylon Studios Lydia Davies, composer.
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
