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    Leo Burnett London Showcases “The Art of Bran Flakes”

    By SHOOTUpdated:No Comments2114 Views

    With Kellogg’s Bran Flakes as their canvas, three artists “paint” their creative renditions of breakfast in this spot from Leo Burnett London. Titled “The Art of Bran Flakes,” this :30 was directed by Gus Filgate of Little Fish Productions.

    Set to a sound-track by French hip hop producer Roger Molls, the spot shows Kellogg’s Bran Flakes, berries, yogurt, kiwi, passion fruit being crumpled, squeezed and spun to create a number of different mouth-watering breakfasts. The ad ends on a collage of delicious Kellogg’s Bran Flakes-inspired inspired culinary creations. 

    These creations will also appear on pack, in a wider digital advertising campaign and across the revamped Kellogg’s Bran Flakes website, kelloggsbranflakes.co.uk. Media planning and buying is through Carat. 

    Leo Burnett London creative director Charlie Martin said, “Our ambition was to inspire people with loads of new ways to eat Kellogg’s Bran Flakes, and for them to see it as the foundation for endlessly tasty breakfast possibilities.”

    Credits

    Client Kellogg’s Bran Flakes Agency Leo Burnett London Charlie Martin, creative director; Lewis Beaton, art director; Alex Moore, copywriter; Javre Dow, producer. Production Little Fish Productions Gus Filgate, director; Simon Ashen, DP; Sophie Cowling, producer. Editorial Joe McNally, editor. Postproduction MPC Sound Design Grand Central Typography Marc Donaldson

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Leo Burnett LondonLittle Fish Productions



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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