Leo Burnett London has rolled out this “Welcome Back” spot celebrating the joy of reuniting customers with their beloved McDonald’s in the U.K. 

Directed by Jake Mavity of production house Friend, the 40 second ad highlights the pure excitement felt across the U.K. as McDonald’s reopens for take-away, drive-thru and McDelivery, and customers embrace their McDonald’s rituals.

Opening with a little girl anxiously pressed up against her window watching for her McDelivery to arrive, what follows is the anticipation and joy as McDonald’s deliver what their customers have been waiting for. 

Whether they’re fans of fries dipped in their milkshakes, or just ready for their first Big Mac bite in weeks, the ad captures each moment of customers unadulterated delight.

And, in response to the many fan requests across social media during lockdown, it couldn’t be done without the fitting accompanying track of Mark Morrison’s “Return of the Mack.”

Credits

Client McDonald’s UK Agency Leo Burnett London Mark Elwood, executive creative director; Chaka Sobhani, chief creative officer; James Millers, Andrew Long, creative directors; Alice Pearce, Aaron  Taylor, creatives; Phil Bosher, designer; Tom Sussman, Joe Beveridge, planners; Lou Pegg, producer. Production Company Friend Jake Mavity, director; Sarah Mavity, producer. Editorial The Quarry Gary Forrester, editor. Postproduction Framestore Audio Post 750mph

MySHOOT Profiles