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    Leo Burnett London, Director Jake Mavity “Welcome Back” McDonald’s

    By SHOOTUpdated:No Comments4495 Views

    Leo Burnett London has rolled out this “Welcome Back” spot celebrating the joy of reuniting customers with their beloved McDonald’s in the U.K. 

    Directed by Jake Mavity of production house Friend, the 40 second ad highlights the pure excitement felt across the U.K. as McDonald’s reopens for take-away, drive-thru and McDelivery, and customers embrace their McDonald’s rituals.

    Opening with a little girl anxiously pressed up against her window watching for her McDelivery to arrive, what follows is the anticipation and joy as McDonald’s deliver what their customers have been waiting for. 

    Whether they’re fans of fries dipped in their milkshakes, or just ready for their first Big Mac bite in weeks, the ad captures each moment of customers unadulterated delight.

    And, in response to the many fan requests across social media during lockdown, it couldn’t be done without the fitting accompanying track of Mark Morrison’s “Return of the Mack.”

    Credits

    Client McDonald’s UK Agency Leo Burnett London Mark Elwood, executive creative director; Chaka Sobhani, chief creative officer; James Millers, Andrew Long, creative directors; Alice Pearce, Aaron  Taylor, creatives; Phil Bosher, designer; Tom Sussman, Joe Beveridge, planners; Lou Pegg, producer. Production Company Friend Jake Mavity, director; Sarah Mavity, producer. Editorial The Quarry Gary Forrester, editor. Postproduction Framestore Audio Post 750mph

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:FRIENDJake MavityLeo Burnett London



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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