Leo Burnett Chicago and ComEd are on a mission to get more young girls involved in science, technology, engineering and math (STEM) with the help of some unlikely learning tools: a set of old refrigerators.
The ComEd Icebox Derby is an initiative that gives teams of young girls a unique opportunity to explore a future in science by turning a fridge into a race car–and then racing them! Thirty Chicago-area girls from ages 13 to 18 were chosen for the six teams that competed in a six-lap race in Daley Plaza, Chicago. For this year, the competition’s curriculum also included solar energy in the cars’ construction as a way to introduce the girls to renewable energy technology.
This is the fourth year Leo Burnett Chicago and ComEd have collaborated on the competition by merging their individual expertise in creativity and technology. The race represents a commitment to finding ways to bridge the gender gap that persists in the STEM fields by providing girls an opportunity to jumpstart that future.
Here’s a short video providing a taste of the 2017 event.
