Samsung’s mission to see the world as it could be, instead of accepting the limits of today, is reflected in this spot where the company’s developing technology is being used to do wondrous things, including a mobile device which allows a couple to see their unborn infant via ultrasound, and a tattoo artist who remotely creates an intricate design on a young woman. Sam Pilling of Pulse Films directed for Leo Burnett, Chicago.
Helping to drive this anthem piece is a classic tune. Leo Burnett, in collaboration with music house Human, reintroduces essential recording of “Que Será Será” to a new audience by remixing it with booming bass and hi-hats underneath. The team played with multiple genres of the classic song but creative instincts led them back to the magical charm of Doris Day accompanied by Frank De Vol and his orchestra. Day’s voice brings joy to the characters singing along.
Credits
Client Samsung Global Pio Schunker: EVP, global head brand marketing; Sonia Chang: VP, global brand marketing Agency Leo Burnett Chicago Mark Tutssel, chief creative officer, worldwide; Britt Nolan, chief creative officer, Chicago; Tom Scharpf, executive creative director; Michael Shirley, SVP, creative director; Sam Bruehl, VP, creative director; Travis Klausmeier, creative director; Ricky Johannet, sr. copywriter; Scott Kemper, SVP, executive producer; Bonnie Van Steen, Michelle Price, sr. producers; Chris Clark, director, music production; Aki Spicer, EVP, global strategy director; Christopher Bridgland, SVP, global strategy director; Julio Castillo, global strategist. Production Pulse Films Sam Pilling, director; Dav Karbassioun, exec producer; Chris Harrison, producer; Tom Nutting, production coordinator. Media Agency Starcom Editorial TenThree Ellie Johnson, editor. VFX The Mill Udesh Chetty, visual effects supervisor; Blake Nickle, exec producer; Mike Pullan, producer. Color The Mill Fergus McCall, head of color. Music Human Thomas Keery, music arrangement; Morgan Visconti, creative lead; James Dean Wells, exec producer. “Que Sera Sera,” sung by Doris Day; Frank De Vol and his orchestra Sound Design Another Country, Chicago John Binder, sound designer Audio Post Another Country, Chicago John Binder, audio mixer
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
