Henry-Alex Rubin of SMUGGLER directed this “Holiday Unboxing” spot for Dunkin’ out of Leo Burnett Chicago, scored by music and sound design house Beacon Street Studios.
The commercial is shot from the donuts’ POV, looking up from a box at the happy folks–including Santa himself–seeking to grab a treat for themselves.
An inspired song accompanies the action. Here’s a taste of the lyrics:
“The world’s got you feeling glazed over, Sprinkle some love all around. Just climb your way up, outta that hole, And you’ll be the taste of the town. Grab the one thing that everyone’s lovin’. And as it happens, they come by the dozen. Everybody loves a donut.”
Beacon Street composers were Andrew Feltenstein, John Nau and Danny Dunlap, with Rommel Molina serving as sound designer/mixer.
Credits
Client Dunkin’ Agency Leo Burnett Chicago Britt Nolan, president & chief creative officer; Mikal Pittman, EVP, executive creative director; Justin Leskinki, Evan Thompson, creative directors; Nat Loehr, Miki Turner, associate creative directors; Alisa Wolfson, EVP, design director; Ashley Geisheker, EVP, head of production; Joe Tipre, SVP, executive producer; Christen James, sr. producer; Liz Taylor, president and chief operating officer; Elke Anderle, EVP, strategy; Ryan McKone, SVP, director strategy; Tori Ofenlock, social strategy director. Production SMUGGLER Henry-Alex Rubin, director; Patrick Milling Smith, Brian Carmody, co-founders; Sue Yoen Ann, managing director; Andrew Colon, COO; Drew Santarsiero, exec producer; Alex Hughes, head of production; Arlene McGann, producer. Editorial Cabin Nina Sacharow, editor; Lisa Barnable, head of production. Color & VFX Harbor Kalisha Allen, Oisin O’Driscoll, VFX & finishing. Music, Sound Design & Mix Beacon Street Studios Andrew Feltenstein, John Nau, Danny Dunlap, composers; Leslie DiLullo, exec producer; Rommel Molina, sound designer/engineer; Kate Vadnais, exec producer, mix.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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