Henry-Alex Rubin of SMUGGLER directed this “Holiday Unboxing” spot for Dunkin’ out of Leo Burnett Chicago, scored by music and sound design house Beacon Street Studios.
The commercial is shot from the donuts’ POV, looking up from a box at the happy folks–including Santa himself–seeking to grab a treat for themselves.
An inspired song accompanies the action. Here’s a taste of the lyrics:
“The world’s got you feeling glazed over, Sprinkle some love all around. Just climb your way up, outta that hole, And you’ll be the taste of the town. Grab the one thing that everyone’s lovin’. And as it happens, they come by the dozen. Everybody loves a donut.”
Beacon Street composers were Andrew Feltenstein, John Nau and Danny Dunlap, with Rommel Molina serving as sound designer/mixer.
Credits
Client Dunkin’ Agency Leo Burnett Chicago Britt Nolan, president & chief creative officer; Mikal Pittman, EVP, executive creative director; Justin Leskinki, Evan Thompson, creative directors; Nat Loehr, Miki Turner, associate creative directors; Alisa Wolfson, EVP, design director; Ashley Geisheker, EVP, head of production; Joe Tipre, SVP, executive producer; Christen James, sr. producer; Liz Taylor, president and chief operating officer; Elke Anderle, EVP, strategy; Ryan McKone, SVP, director strategy; Tori Ofenlock, social strategy director. Production SMUGGLER Henry-Alex Rubin, director; Patrick Milling Smith, Brian Carmody, co-founders; Sue Yoen Ann, managing director; Andrew Colon, COO; Drew Santarsiero, exec producer; Alex Hughes, head of production; Arlene McGann, producer. Editorial Cabin Nina Sacharow, editor; Lisa Barnable, head of production. Color & VFX Harbor Kalisha Allen, Oisin O’Driscoll, VFX & finishing. Music, Sound Design & Mix Beacon Street Studios Andrew Feltenstein, John Nau, Danny Dunlap, composers; Leslie DiLullo, exec producer; Rommel Molina, sound designer/engineer; Kate Vadnais, exec producer, mix.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
