Tomas Jonsgarden of Anonymous Content directed this campaign–the centerpiece of which is a web film–for Lenovo out of Saatchi & Saatchi New York. The short captures an elaborate plan that entails the shuttling of an Lenovo Idea Pad Ultrabook from one artisan/technologist to the next, enabling them to cause a power blackout throughout a city and then “seize the night.”
Credits
Agency: Saatchi & Saatchi/NY Con Williamson, chief creative officer; Brian Carley, executive creative director/sr. VP; Dave Hong, sr. art director; Lincoln Bohem, copywriter; Bruce Andreini, VP/executive producer; Kedma Brown, VP/director of integrated production; Tracy Sipka, integrated producer; Hillary Jackson, sr. art buyer; Ryan Fitch, music producer. Production Company: Anonymous Content Tomas Jonsg๏ฟฝrden, director; Jeff Baron, sr. exec producer; Magnus ๏ฟฝkerstedt, producer; Sebastian Blenkov, DP; Lina Nordqvist, production designer; Angelica Tibblin Chen, stylist; Tuija Valen, hair & makeup. Editorial: Rock Paper Scissors Marcus Kryler, editor; Dan DeWinter, Mike Horan, assistant editors; Eve Kornblum, exec producer; Helena Lee, producer. Visual Effects: The Mill New York Jo Arghiris, exec producer; Lily Tilton, post producer; Martin Lazaro, Westley Sarokin, lead Flame; Keith Sullivan, Flame; Jade Kim, Flame assist; Dusty Diller, assistant; Wyatt Savarese, Laurent Giaume, CG; Fe
St. Lukes, Director Glenn Kitson Take A Flyer On Plant-Based Food Brand THIS
Plant-based food brand THISโข is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Lukeโs.
Centerpiece of the campaign is this film directed by Glenn Kitson through St. Lukeโs in-house production studio, Apostle Studios.
Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THISโข Isnโt Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.
Nonetheless, she remains cheerful, and the film finishes with the line โTHIS Changes Everything*โ along with a disclaimer that โeverythingโ does not include wingsuit flying abilities.
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