A man, whose face is concealed under the brim of his dark hat, sits in a chair with his head lowered. The scene is in shades of gray and black cut by clear bright water. He pours water into a clear glass next to the chair. The water tumbles into the glass evolving many air bubbles. A final drop drips off the rim of the man’s bottle into the glass, disrupting the surface of the liquid. He listens to the sounds the water makes. He turns his face upwards and the viewer can see his eyes are pure white; he is blind. The screen goes black and the white words “Learn to listen” appear. Then the commercial concludes with the words “Bang & Olufsen.”
Credits
Agency: Bang & Olufsen Tim Snape, art director; Matt Fee, copywriter Production Company: Godman Films The Shammasian Brothers (Ludwig and Paul), directors/editors; Ed Sayers, Dan Sayers, executive producers; Natalie Taylor, producer; Karl Watkins, DP Postproduction: One Post Simone Grattarola, colorist Visual Effects: One Post Dave Child, head of 3D; Richie White, compositor Audio: Adelphoi Music Andrew Sherriff, audio mixer/sound designer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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