Dutch star Wendy van Dijk, shot in live action, shares the screen with a cute, cuddly adorable collection of animated woodland creatures who frolic in colorful foliage during a beautiful summer day in the country. Then suddenly a truck carrying Lay’s Potato Chips enters the picture, coming on fast in the direction of a colt who’s playing on the road. The truck swerves to avoid the animal, hitting a fence post and causing bags of new improved Lay’s paprika chips to pour onto the road and fly into the hands of the nearby van Dijk. She tastes a chip and is immediately delighted. Then we’re back to joyous perfection when the colt emerges unscathed from a big pile of Lay’s Chips.
Credits
Agency: FHV/BBDO Netherlands Rohan Young, creative director; Jennifer Farrington, art director; Tiffany Davenport, writer; Niko Koot, producer. Production Company: LAIKA/house Aaron Sorenson, director; Jan Johnson, executive producer/producer; Mike Wellins, live action supervisor; Jenny Kincade, art director; Rex Carter, Flame artist; Adrian Grey, CG animation artist; Gary Cooper, background painter. Editorial: LAIKA/house Michael Corrigan, editor
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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