In this two-minute cinema spot for agency Opperman Weiss, director Laurence Dunmore of RSA takes us to four corners of the Earth and back to find “the sublime” for Bacardi’s Bombay Sapphire. Inspired by character and culture, resonating with the power of diverse landscape from Morocco to Java to West Africa, the cinematic long form is infused with the visceral poetry of botanicals found in every blue bottle of Bombay Sapphire.
Bacardi first released this two-minute brand film, titled “Sublime,” exclusively to U.S. cinemas. A :60 version debuted on U.K. television this week.
Credits
Client Bacardi Global Brands/Bombay Sapphire Agency Opperman Weiss Jeff Weiss, art director; Paul Opperman, copywriter; Benjamin Bailey, creative director; Mark Johnston, executive producer. Production RSA Laurence Dunmore, director; Jules Daly, president; Marjie Abrahams, exec producer; Betsy Blakemore, producer. Editorial Bug Editorial Andre Betz, editor; Caitlin Grady, exec producer. Music Elegant Too Post MPC Adrian Seery, colorist; Andrew Montague, Tamir Sapir, compositors; Matthew Loranger, producer. Audio Post Color NY Kevin Halpin, mixing engineer; Jeff Rosner, exec producer
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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