In this two-minute cinema spot for agency Opperman Weiss, director Laurence Dunmore of RSA takes us to four corners of the Earth and back to find “the sublime” for Bacardi’s Bombay Sapphire. Inspired by character and culture, resonating with the power of diverse landscape from Morocco to Java to West Africa, the cinematic long form is infused with the visceral poetry of botanicals found in every blue bottle of Bombay Sapphire.
Bacardi first released this two-minute brand film, titled “Sublime,” exclusively to U.S. cinemas. A :60 version debuted on U.K. television this week.
Credits
Client Bacardi Global Brands/Bombay Sapphire Agency Opperman Weiss Jeff Weiss, art director; Paul Opperman, copywriter; Benjamin Bailey, creative director; Mark Johnston, executive producer. Production RSA Laurence Dunmore, director; Jules Daly, president; Marjie Abrahams, exec producer; Betsy Blakemore, producer. Editorial Bug Editorial Andre Betz, editor; Caitlin Grady, exec producer. Music Elegant Too Post MPC Adrian Seery, colorist; Andrew Montague, Tamir Sapir, compositors; Matthew Loranger, producer. Audio Post Color NY Kevin Halpin, mixing engineer; Jeff Rosner, exec producer
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
