This spot takes us inside a deadly dull city council meeting, which takes a curious turn when a young guy pops up from behind the chair of one of the seated council members. The “intruder” then speaks into a nearby microphone, asking the council to pass motion number 30 because it’s his favorite. A voiceover relates, “There’s an easier way to get inside local politics: The Las Vegas Review Journal. Get inside.”
Credits
Agency: DRGM Advertising Bernice Bamburak , VP/creative director; Mike Disbennett, associate creative director/art director; Brett Endelman, copywriter; Amanda Lofink, producer. Production Company: Shooters International Inc. Kranky (a.k.a. Larry Shanet), director; Peter Benson, executive producer; Matthew Wilkinson, producer; Andy Nancarrow, DP. Editorial: Union Editorial Nick Lofting, editor Audio: Union Editorial Josh Eichenbaum, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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