A girl dreams of a white Xmas but it seems only a pipe dream as she lives in the desert.
But thanks to their Land Rover, her parents can transport her to a whole new world as she sleeps one night. They end up having a snow-filled escapade, replete with a smiling snowman.
The Guard Brothers of Smuggler directed for agency Spark 44, Los Angeles, with music and sound from SOUTH Music + Sound Design, with Barking Owl handling audio post.
Music/Sound: SOUTH Music + Sound Design, Santa Monica, Calif. Audio Post: Barking Owl, West Los Angeles; Mike Franklin, mixer Agency: Spark 44, Los Angeles Production: Smuggler, bicoastal; The Guard Brothers, directors
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
