Gatorade has teamed up with the NFL's Los Angeles Rams to debut “Born and Bred,” a short film about Rams receiver Robert Woods as he recalls growing up in Carson, Calif. and the biggest inspiration of his life and career in the NFL–his older sister Olivia Woods, who was diagnosed with synovial sarcoma at the age of 12. Following a five-year battle with this rare form of cancer, Olivia died in 2007. Robert was 15 years-old at the time of her passing.
“My sister’s attitude and approach to life as she battled her cancer had a huge impact on me,” Robert said. “The doctor told her she only had a few months to live when she was diagnosed, and she ended up living multiple years beyond that. She was my role model and I hope that Olivia’s story inspires everyone who watches this film.”
Born and Bred is a part of Gatorade’s current “Greatness Starts with a G” ad campaign, will live on the Rams YouTube channel. The film was created by Peabody award-winning Shamrock Studio/DLP Media Group, which also recently won a pair of Sports Clios – Silver for Social Good and Bronze for Film – for Fighting For Light, The Concrete Rose, a Rams short film that premiered last year and features Watts-based amateur boxer Meryland Gonzalez.
A narrative of scripted re-creations mixed with documentary footage, Born and Bred was directed by Matt Schlef via Shamrock Studio/DLP Media Group.
