This offbeat spot features a couple of animals who are would-be musicians dueling against one another, appropriately enough, with their renditions of "Dueling Banjos" at a yard sale. A customer observes that what she's witnessing is "all mixed up," a segue to the mix of foods and drink in Kraft Lunchables.
Comma served as music/sound house on this spot which was directed by Chris Woods of what is now MRS. BOND (Woods has since joined Hungry Man) for agency mcgarrybowen, New York.
Client Kraft Lunchables Music/Sound: Comma, New York, Chicago, Los Angeles Bryan Rheude, arranger/composer; Noam Pikelny, banjo player; Bonny Dolan, executive producer; Libby Morris, producer. Song: "Dueling Banjos" Audio Post: Another Country, Chicago Dave Gerbosi, mixer; Agency: mcgarrybowen, New York Brandy Ricker, music producer; Production: Recommended Media (since renamed MRS. BOND), Marina del Rey, Calif. Chris Woods, director (who has since joined Hungry Man)
American Family Insurance connects with Marvel Studio’s Captain America: Brave New World--which hits theaters this week (2/14)--on a campaign which reflects the parallels between the insurance company’s Red Roofline and Captain America’s iconic shield as trusted symbols of protection.
This :45 cinema ad features original footage with Anthony Mackie as Captain America in an action-packed sequence that concludes at a family’s home. Introduced by American Family Insurance’s distinctive musical jingle, we hear a voiceover reminding viewers “Life’s better when you’re under our roof because we help protect your dreams.” As Captain America checks on the family, their son remarks, “I like your shield.” Captain America looks upward to the red roof and responds, “I like yours, too.” The ad ends with the company logo and its long-running tagline, “Insure carefully, dream fearlessly.”
The :45 cinema spot and :30 TV version were directed by Anthony Leonardi III via production house Eleanor for ad agency Elite Media.
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