This offbeat spot features a couple of animals who are would-be musicians dueling against one another, appropriately enough, with their renditions of "Dueling Banjos" at a yard sale. A customer observes that what she's witnessing is "all mixed up," a segue to the mix of foods and drink in Kraft Lunchables.
Comma served as music/sound house on this spot which was directed by Chris Woods of what is now MRS. BOND (Woods has since joined Hungry Man) for agency mcgarrybowen, New York.
Client Kraft Lunchables Music/Sound: Comma, New York, Chicago, Los Angeles Bryan Rheude, arranger/composer; Noam Pikelny, banjo player; Bonny Dolan, executive producer; Libby Morris, producer. Song: "Dueling Banjos" Audio Post: Another Country, Chicago Dave Gerbosi, mixer; Agency: mcgarrybowen, New York Brandy Ricker, music producer; Production: Recommended Media (since renamed MRS. BOND), Marina del Rey, Calif. Chris Woods, director (who has since joined Hungry Man)
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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