This offbeat spot features a couple of animals who are would-be musicians dueling against one another, appropriately enough, with their renditions of "Dueling Banjos" at a yard sale. A customer observes that what she's witnessing is "all mixed up," a segue to the mix of foods and drink in Kraft Lunchables.
Comma served as music/sound house on this spot which was directed by Chris Woods of what is now MRS. BOND (Woods has since joined Hungry Man) for agency mcgarrybowen, New York.
Client Kraft Lunchables Music/Sound: Comma, New York, Chicago, Los Angeles Bryan Rheude, arranger/composer; Noam Pikelny, banjo player; Bonny Dolan, executive producer; Libby Morris, producer. Song: "Dueling Banjos" Audio Post: Another Country, Chicago Dave Gerbosi, mixer; Agency: mcgarrybowen, New York Brandy Ricker, music producer; Production: Recommended Media (since renamed MRS. BOND), Marina del Rey, Calif. Chris Woods, director (who has since joined Hungry Man)
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
