A tamed down :30 of this online :60 for Kraft Heinz’s frozen food brand Devour is slated for this year’s Super Bowl.
In this uncensored version designed to generate buzz for the brand and its upcoming Super Sunday ad, a woman talks about her boyfriend’s addiction to “frozen food porn,” replete with obsessive watching of videos and a hidden stash of photos.
The Super Bowl work is from agency David Miami.
Client Kraft Heinz/Devour Agency David Miami Ignacio Ferioli, Joaquin Cubria, chief creative officers; Ricardo Casal, Juan Javier Pena Plaza, executive creative directors; Jean Zamprogno, Fernando Pellizzaro, associate creative directors; Melusi Mhlungu, sr. copywriter; Sofia Rosell, jr. art director; Veronica Beach, head of global production; Carlos Torres, sr. producer; Renata Neumann, Marina Rodrigues, producers. Production Landia Andy Fogwill, Agustin Carbonere, directors; Juan Taylor, exec producer. Laureana Ferrucci, producer; Julian Ledesma, DP; Ludmila Herms, head of production; Juan Cavia, Walter Cornas, production designers. Editorial & Online Cosmo Street Editorial Lorenzo Bombicci, editor; Yvette Cobarrubias, exec producer; Idalia Deshon, producer; Andrew Corrales, assistant editor; Tim Miller, Flame artist. Color Apache Quinn Alvarez, colorist; LaRue Anderson, exec producer. Music Beacon Street Studios Andrew Feltenstein, John Nau, composers; Adrea Lavezzoli, exec producer. Audio Post Beacon Street Studios Amber Tisue, miser; Aaron Cornacchio, mix assistant; Kate Vadnais, mix producer; Adrea Lavezzoli, exec producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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