A tamed down :30 of this online :60 for Kraft Heinz’s frozen food brand Devour is slated for this year’s Super Bowl.
In this uncensored version designed to generate buzz for the brand and its upcoming Super Sunday ad, a woman talks about her boyfriend’s addiction to “frozen food porn,” replete with obsessive watching of videos and a hidden stash of photos.
The Super Bowl work is from agency David Miami.
CreditsClient Kraft Heinz/Devour Agency David Miami Ignacio Ferioli, Joaquin Cubria, chief creative officers; Ricardo Casal, Juan Javier Pena Plaza, executive creative directors; Jean Zamprogno, Fernando Pellizzaro, associate creative directors; Melusi Mhlungu, sr. copywriter; Sofia Rosell, jr. art director; Veronica Beach, head of global production; Carlos Torres, sr. producer; Renata Neumann, Marina Rodrigues, producers. Production Landia Andy Fogwill, Agustin Carbonere, directors; Juan Taylor, exec producer. Laureana Ferrucci, producer; Julian Ledesma, DP; Ludmila Herms, head of production; Juan Cavia, Walter Cornas, production designers. Editorial & Online Cosmo Street Editorial Lorenzo Bombicci, editor; Yvette Cobarrubias, exec producer; Idalia Deshon, producer; Andrew Corrales, assistant editor; Tim Miller, Flame artist. Color Apache Quinn Alvarez, colorist; LaRue Anderson, exec producer. Music Beacon Street Studios Andrew Feltenstein, John Nau, composers; Adrea Lavezzoli, exec producer. Audio Post Beacon Street Studios Amber Tisue, miser; Aaron Cornacchio, mix assistant; Kate Vadnais, mix producer; Adrea Lavezzoli, exec producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More