To launch Honey Bunches of Oats with Real Chocolate Clusters cereal, Kraft Foods is using a viral music video by Dawn’s Early Knights, a duo that sings a satiric love song to a young woman while feeding her a Kraft-inspired breakfast. The video, created by Ogilvy Mather/New York and produced by Humble/New York, mixes footage shot in studio with outdoor shots in black and white. A Panasonic HVX200 camera was used for the studio shots and the black and white segments were shot with a 16mm Kodak Aaton camera.
Credits
Agency: Ogilvy & Mather Lino Ribolla, creative director; Tom Elia, copywriter; Zack Korman, art director Production Company: Humble Productions Jack Roberts, director; Eric Berkowitz, executive producer; Pete Konczal, dp;
Kristin Tomborello, producer; Adrina Rose, art
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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