In this music video, Kool-Aid Man comes together with Grammy award-winning rapper Lil Jon to put a modern spin on a holiday track sure to liven up any gathering.
The pairing was conceived by a creative ensemble at mcgarrybowen Chicago. Brad Bischoff of Club Paradise served as director and editor of the music clip which puts a new twist on the Xmas carol “All I Really Want for Christmas.”
Client Kraft Heinz/Kool-Aid Agency mcgarrybowen Chicago Kurt Fries, chief creative officer; Michael Straznickas, executive creative director, art; Dave Reger, executive creative director/copy; Scott Rench, associate creative director, art; John Wrend, associate creative director, copy; Max Franklin, associate art director; Shawna Ross, executive director, strategy; Kevin Kovanich, director, strategy; Steve Ross, director of content production; Sara Martin, producer; Jerry Krenach, managing director, global music production; Libby Morris, music producer. Music Good Ear Music Supervision Morgan Thoryk, music supervision. Production Club Paradise Brad Bischoff, director and editor; Alex Hidalgo, exec producer.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
