Charlotte Regan of production house Knucklehead in London directed this heart wrenching music video, “Beloved,” for Mumford & Sons which acknowledges the crushing pain of loss while celebrating cherished memories.
Shot in Port Talbot Wales, the story centers on a son and his ill mother. Breaking free from the hospital and still in her hospital gown, mom enjoys some final time together with her son in a dream-like sequence culminating with the pair riding on horses. But is this a son’s dream? Or is there a profound reality to our memories?
Credits
Client Island Records/Mumford & Sons David Knight, commissioner at Island Records Production Knucklehead, London Charlotte Regan, director; Ore Okonedo, producer; Jack Wilkinson, DP; Earleatha Oppon, production assistant; Elena Muntoni, art director; Oliver Cronk, costumes; Tom Wynborne, 1st AD. Editorial Stitch Paul O’Reilly, editor. Casting Claire Bleasdale Casting Sound Design Enos Desjardins, sound designer. Cast James Sykes, Diedre Mullins
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
