Charlotte Regan of production house Knucklehead in London directed this heart wrenching music video, “Beloved,” for Mumford & Sons which acknowledges the crushing pain of loss while celebrating cherished memories.
Shot in Port Talbot Wales, the story centers on a son and his ill mother. Breaking free from the hospital and still in her hospital gown, mom enjoys some final time together with her son in a dream-like sequence culminating with the pair riding on horses. But is this a son’s dream? Or is there a profound reality to our memories?
Credits
Client Island Records/Mumford & Sons David Knight, commissioner at Island Records Production Knucklehead, London Charlotte Regan, director; Ore Okonedo, producer; Jack Wilkinson, DP; Earleatha Oppon, production assistant; Elena Muntoni, art director; Oliver Cronk, costumes; Tom Wynborne, 1st AD. Editorial Stitch Paul O’Reilly, editor. Casting Claire Bleasdale Casting Sound Design Enos Desjardins, sound designer. Cast James Sykes, Diedre Mullins
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
