Director KLVDR kicks off his tenure at Pulse Films with this music video for Mahalia’s “One Night Only.”
KLVDR described “’One Night Only’ as “a step in a new direction for me. It explores the different perspective of how women are judged by one night stands; I wanted this to feel amplified but not taboo nor demoralizing.”
Client Mahalia, Warner Music UK; Nicola Sheppard, commissioner. Production Pulse Films KLVDR, director; Maurizio Von Trapp, producer; Rik Green, exec producer; Gareth Lewis, 1st AD; Stefan Yap, DP; Marcus Albertsen, focus puller; Lucas Campain, 2nd AC; Elena Isolini, art director; Nathan Klein, stylist; Rio Sreedharan, hair & makeup. Editorial Stitch Editing Charlie Rotberg, editor. Color Cheat Joseph Bicknell, colorist.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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