Director KLVDR kicks off his tenure at Pulse Films with this music video for Mahalia’s “One Night Only.”
KLVDR described “’One Night Only’ as “a step in a new direction for me. It explores the different perspective of how women are judged by one night stands; I wanted this to feel amplified but not taboo nor demoralizing.”
Client Mahalia, Warner Music UK; Nicola Sheppard, commissioner. Production Pulse Films KLVDR, director; Maurizio Von Trapp, producer; Rik Green, exec producer; Gareth Lewis, 1st AD; Stefan Yap, DP; Marcus Albertsen, focus puller; Lucas Campain, 2nd AC; Elena Isolini, art director; Nathan Klein, stylist; Rio Sreedharan, hair & makeup. Editorial Stitch Editing Charlie Rotberg, editor. Color Cheat Joseph Bicknell, colorist.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
Read More
