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    Kiran Koshy Directs “Guy on a Buffalo Wing” For Zaxby’s, Agency Tombras

    By SHOOTUpdated:No Comments3266 Views

    Kiran Koshy of Slash Dynamic directed this “Guy on a Buffalo Wing” spot for restaurant chain Zaxby’s out of agency Tombras. Our protagonist is the buffalo-riding hero from the viral web series based on the original online film “Buffalo Rider.”

    For this commercial, our rider finds himself back in the forest where it all began but this time mounted on a giant buffalo chicken wing. On this journey he discovers Zaxby’s new Boneless Wings Meal and is inspired to reminisce about his past, along with his fellow forest creatures from the original tale.

    The offbeat comedy spot is set to the tune of a folk song by Jomo & The Possum Posse, the band which narrated the original series. Director Koshy–an alum of SHOOT's 2017 New Directors Showcas– remarked, “This project presented me with a delightful smorgasbord of challenges. We had to figure out a longer linear piece that told a complete story around the product and served as a music video which paid homage to the original Man on A Buffalo viral videos.”

    Michael Schrom of production house Schrom directed food/tabletop for the spot.

    Credits

    Client Zaxby’s Agency Tombras Silver Cuellar III, Clay Prewitt, Kym Stone, creative directors; Caitlin Smichowski, art director; Louie Spivak, copywriter. Production Company Slash Dynamic Kiran Koshy, director; Tanya Cohen, managing director; Adam Kaiser, Caitlin Cohen, producers; JT Camp, production designer. Food/Tabletop Schrom Michael Schrom, director; Carl Sturges, exec producer; Andrew Greenberg, head of production; Donna Coates, food stylist. Editorial Stephen Vaughn, editor. Postproduction TallyHo! Color Big Finish Music Jomo & The Possum Posse

    Genre:Comedy
    Media Type:Music Video
    ScreenWork Categories:Commercial
    Video Tags:Kiran KoshyMichael SchromSlash DynamicTombras



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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