Kiran Koshy of Slash Dynamic directed this “Guy on a Buffalo Wing” spot for restaurant chain Zaxby’s out of agency Tombras. Our protagonist is the buffalo-riding hero from the viral web series based on the original online film “Buffalo Rider.”

For this commercial, our rider finds himself back in the forest where it all began but this time mounted on a giant buffalo chicken wing. On this journey he discovers Zaxby’s new Boneless Wings Meal and is inspired to reminisce about his past, along with his fellow forest creatures from the original tale.

The offbeat comedy spot is set to the tune of a folk song by Jomo & The Possum Posse, the band which narrated the original series. Director Koshy–an alum of SHOOT's 2017 New Directors Showcas– remarked, “This project presented me with a delightful smorgasbord of challenges. We had to figure out a longer linear piece that told a complete story around the product and served as a music video which paid homage to the original Man on A Buffalo viral videos.”

Michael Schrom of production house Schrom directed food/tabletop for the spot.

Credits

Client Zaxby’s Agency Tombras Silver Cuellar III, Clay Prewitt, Kym Stone, creative directors; Caitlin Smichowski, art director; Louie Spivak, copywriter. Production Company Slash Dynamic Kiran Koshy, director; Tanya Cohen, managing director; Adam Kaiser, Caitlin Cohen, producers; JT Camp, production designer. Food/Tabletop Schrom Michael Schrom, director; Carl Sturges, exec producer; Andrew Greenberg, head of production; Donna Coates, food stylist. Editorial Stephen Vaughn, editor. Postproduction TallyHo! Color Big Finish Music Jomo & The Possum Posse

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