Director Kimberly Stuckwisch, who recently joined Scheme Engine for her first U.S. commercial representation, has made her spot helming debut with this K-Pop inspired :60, “Whole Bag Kinda Night,” for SkinnyPop popcorn out of agency 360i.
The commercial pays tribute to stay-at-home snacking, which has escalated during the pandemic, while positioning SkinnyPop as one of the hottest snacks on the market. Protagonists are four diverse women going gung-ho for the popcorn as choreography, music, comical lyrics, style and a hip vibe kick in.
“Whole Bag Kinda Night” premiered on Dick Clark’s New Year’s Rockin’ Eve on ABC.
Stuckwisch is already well known for her music video work, including clips for Margo Price, Jeremy Ivey, Samm Henshaw and Broken Bells. Last year, Stuckwisch directed Olivia Rodrigo's Sour Prom, a 27-minute concert film which was nominated for Best Special Video Project at the 2021 UKMVAs.
CreditsClient SkinnyPop Agency 360i Devon Hong, executive creative director; Jen Lu, Eric Dennis, Fati Jahi, Mike Cuthell, creative directors; Brian Gartside, group design director; Andrea Rastogi, executive producer; Adrienne Darnell, sr. producer. Production Scheme Engine Kimberly Stuckwisch, director; Jannie McInnes, exec producer; Andrea Bernick, producer; Cristina Dunlap, DP; Griffin Stoddard, production designer; Monika Felice Smith, choreogrpaher; Damian Bao, casting; Chloe and Chenelle Delgadillo, wardrobe; Nathaniel Dezan, hair; Miriam Nichterlein, makeup. Editorial PS260 Matt Posey, editor; Laura Patterson, exec producer. Color Company 3 Joseph Bicknell, colorist. Music Composition & Mix Heavy Duty Talent Keren Ashri, Josett Monk, Sarang Cho, Kyla Bullings
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