A group of girls are playing soccer as their parents look on and cheer. During play there is an explosion on the field due to a landmine that the soccer play has tripped. One girl is knocked unconscious and burned and others have burns on their legs and arms. Parents look on in hysterics and chaos. The commercial demands to know “if there were landmines here, would you stand for them anywhere?” This message begs for the watcher to “help the UN eradicate landmines everywhere.
Credits
Agency: The Brooklyn Brothers,Driver, New York Guy Barnett, copywriter, Callum MacGregor, art director,Oscar Thomas, producer Production Company: Thomas Thomas Films Kevin Thomas, director; Philippa Thomas, executive producer; Ira Brooks, producer; Brendan Galvin, DP Editorial: Crew Cuts Sabrina Huffman, editor Postproduction: The Mill New York,Framestore NY Tom Poole, colorist; Alistair Thompson, executive producer; Wendy Garfinkle, Verity Grantham, Elisha Levin, producers,Murray Butler, Maryanne Lauric, online editors Sound Design: Amber (Heavenly) Music Bill Chesley, sound designer; Michelle Curran, executive producer; Kate Gibson, producer Audio: Nutmeg Audio Post Chris Fina, audio post mixer; Jon Adelman, producer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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