A group of girls are playing soccer as their parents look on and cheer. During play there is an explosion on the field due to a landmine that the soccer play has tripped. One girl is knocked unconscious and burned and others have burns on their legs and arms. Parents look on in hysterics and chaos. The commercial demands to know “if there were landmines here, would you stand for them anywhere?” This message begs for the watcher to “help the UN eradicate landmines everywhere.
Credits
Agency: The Brooklyn Brothers,Driver, New York Guy Barnett, copywriter, Callum MacGregor, art director,Oscar Thomas, producer Production Company: Thomas Thomas Films Kevin Thomas, director; Philippa Thomas, executive producer; Ira Brooks, producer; Brendan Galvin, DP Editorial: Crew Cuts Sabrina Huffman, editor Postproduction: The Mill New York,Framestore NY Tom Poole, colorist; Alistair Thompson, executive producer; Wendy Garfinkle, Verity Grantham, Elisha Levin, producers,Murray Butler, Maryanne Lauric, online editors Sound Design: Amber (Heavenly) Music Bill Chesley, sound designer; Michelle Curran, executive producer; Kate Gibson, producer Audio: Nutmeg Audio Post Chris Fina, audio post mixer; Jon Adelman, producer
Familiar Creatures Takes A Satirical Look At The Pressure To Share Photos For FamilyAlbum
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
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