Laurence Fishburne reprises his Matrix role as Morpheus in this Super Bowl spot. He even breaks into operatic voice to herald the new luxury embodied in the Kia K900. Carl Erik Rinsch of MJZ directed, with visual effects from Digital Domain.
Music/Sound HUM Music & Sound Design, Santa Monica, Calif. Rearrangement of Giacomo Pucciniโs โNessun Dormaโ Jeff Koz, president Debbi Landon, exec producer; Scott Glenn, creative director; Greg Chun, arranger; Dan Hart, sound designer. Audio Post Margarita Mix, Santa Monica Nathan Dubin, mixer.VFX/Animation Digital Domain, Venice, Calif. Eric Barba, VFX supervisor/CCO; Rich Flier, president, advertising & games; Scott Gemmell, EP/head of production; Tiffani Manabat, sr. producer; Rachel Mariscal, VFX producer; Alex Michael, VFX coordinator; Paul Lambert, DFX supervisor; Greg Teegarden, CG supervisor; Dan Akers, compositing supervisor; Carlos Morales, Holly Horter, John Bowers, Joe Silva, Nitant Karnik, Kym Olsen, Travis Wade, compositors; Rick Glenn, Nye Warburton, animators; Brian Creasey, Daisuke Nagae, David Liu, Lee Carlton, digital artists; Eric Ebling, Andy King, FX artists; David Wilson, Hilery Johnson, Keith Weilmuenster, Dawn Gates-Wells, Cynthia Trevino, roto/paint artists; Adrian Diamond, TD; Jesse James Chisholm, on-set data/integration lead; Vikki Chan, on-set/data integration; Som Shankar, Edith Clara, data integration; Jeff Heusser, Flame artist. (Toolbox: Nuke, Maya, Houdini, VRay, Heiro, Flame) Agency David&Goliath, El Segundo, Calif. Production MJZ, bicoastal/international Carl Erik Rinsch, Colin Jeffery, directors
Top Spot of the Week: Dacia, Publicis Conseil, Director Rune Milton Create World of Sand To Celebrate Dakar Rally
Carmaker Dacia, owned by Renault, is taking part in the legendary Dakar Rally, a grueling long distance race where drivers take on the Saudi Arabian desert.
To mark Daciaโs first-ever participation in the Dakar Rally, Publicis Conseil created this film which presents a world of sand that is as spectacular as it is challenging for drivers and their vehicles. Rune Milton directed this visceral, hyper-realistic piece via production house Wanda.
As a bonus, the drivers of the official Dacia team, The Dacia Sandriders, make an appearance: Nasser Al-Attiyah, Sรฉbastien Loeb and Cristina Gutiรจrrez. The work has been released in Europe on television and digital.
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