To underscore the altruistic possibilities of Kia’s all-new Sportage SUV, agency David&Goliath created a spot titled “Beachcomber,” directed by Nicolai Fuglsig of production house MJZ. The :30 tells an endearing story of one man’s conservation effort to help save the sea turtles. Showcasing the multi-terrain AWD and class-leading horsepower of the SUV, the spot opens on a scenic beach as the Sportage’s intrepid driver retrieves a custom-made drag rake from its spacious cargo to swiftly collect the distressing amounts of trash sprawled across the beach–from plastic bottles to empty wrappers. The Sportage circles beach until every last piece of trash is retrieved for recycling. As the driver sits back and takes in the ocean and now-pristine scene, scores of sea turtles emerge from the surf, to safely nest in the sand.
A simple summary completes the story–“Make more good. In the all-new Sportage X-Pro.”
As part of Kia’s Accelerate The Good charitable initiative, the brand will be partnering with Sea Turtle Inc., an organization looking to rescue and rehabilitate injured sea turtles, educate the public and lead conservation efforts for critically endangered Kemp’s Ridley and all other endangered sea turtles. Kia’s donation will help the organization completely renovate and expand their clinic to include a surgical suite, treatment area and blood work station at Sea Turtle Inc.’s facility in South Padre Island, Texas. Visitors will be able to watch treatments and procedures via a ground-to-ceiling viewing window of the few hundred sea turtles found and treated annually.
Credits
Client Kia Agency David&Goliath David Angelo, founder & creative chairman; Ben Purcell, chief creative officer; Mark Koelfgen, executive creative director/copywriter; Frauke Tiemann, executive creative director/art director; Tiffany Smith, creative director/copywriter; Rick Standley, creative director/art director; John O’Hea, group creative director/photography; Paul Albanese, managing director of broadcast production; Christopher Coleman, group executive producer; Danielle Watchman, sr. producer; Peter Bassett, integrated production & technology services; Cara Nieto, executive art producer; Bruno Cunha, group strategy director. Production MJZ Nicolai Fuglsig, director; Lol Crawley, DP; Emma Wilcockson, exec producer; Laurie Bocaccio, producer. Editorial Spinach Adam Bright, editor; Jonathan Carpio, exec producer; Patricia Gushikuma, producer; Marshall Thompson, assistant editor. Color MPC Mark Gethin, colorist; Meghan Lang Bice, exec producer; Alex Zhao, associate color producer. Postproduction Company 3 Method Studios Ben Walsh, executive creative director, VFX; Chelsea Kammeyer, exec producer; Laura Duncan, producer. Music Barking Owl Kelly Bayett, creative director; KC Dossett, producer; Barking Owl, composer. Sound Design Barking Owl Kelly Bayett, creative director; KC Dossett, producer. Audio Post Margarita Mix Nathan Dubin, mixer; Whitney Morris, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
