Brian Billow of O Positive directed this anthem spot for KFC which takes us smack dab in the middle of the chicken tender wars–the fast food industry successor to the chicken sandwich battles.
This over-the-top, satirical ad–part of a fully integrated campaign from agency Highdive–blends medieval jousting with a Kentucky twist as we see KFC workers jump into battle with new Original Recipe Tenders. The food/tabletop portion of the piece was directed by Michael Schrom of production company SCHROM.
Credits
Client KFC Agency Highdive Megan Lally, owner & CEO; Chad Broude, Mark Gross, chief creative officers, co-founders; Joe Nio, chief strategy officer; Chuck Rachford, executive creative director; Casey Stern, Jorge Pomareda, group creative directors; Zeus Alvarez, associate creative director; Kate Sheehan, sr. copywriter; Ryan Inda, copywriter; Bill Lee, art director; Jen Passaniti, head of production; Johannah Scarlet, executive producer; Kamerin McAllister, sr. producer; Austin Neely, producer; Erin Wong, group strategy director; Marisa Rondinelli, strategy director; Aeron Latham, strategist. Production O Positive Brian Billow, director; Ralph Laucella, Marc Grill, Ken Licata, exec producers; Devon Clark, head of production; Adriana Cebada Mora, unit production manager/producer. Production (Food/Tabletop) SCHROM Michael Schrom, director; Andrew Greenberg, head of production; Carl Sturges, exec producer; Larry Gold, producer. Postproduction 1986 Studios Larissa Berringer, managing director; Kevin Zimmerman, editor; Randy McEntee, VFX supervisor; Ergin Kuke, creative director, motion; Becca Sita, exec producer; Mike Trivisonno, producer; Colleen McKay, edit assist; Carl Schumacher, food editor; Justin Harenchar, social editor. Audio Another Country Peter Erazmus, Jordan Stalling, sound designers/mixers; Brett Rossiter, audio assistant; Tim Konn, managing director; Louise Rider, exec producer; Josh Hunnicutt, producer. Music SOUTH Music + Sound Dan Pritikin, Matt Drenik, creative directors; Eric Plust, Jon Darling, composers; Ann Haugen, exec producer; Alina Fox, producer. Color Ethos Studio Katilyn Battistelli, colorist; Annie Cater, color assist; Nat Tereshchenko, producer. Production Consultancy APR Ron Hacohen, VP, managing advisor.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
