Brian Billow of O Positive directed this anthem spot for KFC which takes us smack dab in the middle of the chicken tender wars–the fast food industry successor to the chicken sandwich battles.
This over-the-top, satirical ad–part of a fully integrated campaign from agency Highdive–blends medieval jousting with a Kentucky twist as we see KFC workers jump into battle with new Original Recipe Tenders. The food/tabletop portion of the piece was directed by Michael Schrom of production company SCHROM.
Credits
Client KFC Agency Highdive Megan Lally, owner & CEO; Chad Broude, Mark Gross, chief creative officers, co-founders; Joe Nio, chief strategy officer; Chuck Rachford, executive creative director; Casey Stern, Jorge Pomareda, group creative directors; Zeus Alvarez, associate creative director; Kate Sheehan, sr. copywriter; Ryan Inda, copywriter; Bill Lee, art director; Jen Passaniti, head of production; Johannah Scarlet, executive producer; Kamerin McAllister, sr. producer; Austin Neely, producer; Erin Wong, group strategy director; Marisa Rondinelli, strategy director; Aeron Latham, strategist. Production O Positive Brian Billow, director; Ralph Laucella, Marc Grill, Ken Licata, exec producers; Devon Clark, head of production; Adriana Cebada Mora, unit production manager/producer. Production (Food/Tabletop) SCHROM Michael Schrom, director; Andrew Greenberg, head of production; Carl Sturges, exec producer; Larry Gold, producer. Postproduction 1986 Studios Larissa Berringer, managing director; Kevin Zimmerman, editor; Randy McEntee, VFX supervisor; Ergin Kuke, creative director, motion; Becca Sita, exec producer; Mike Trivisonno, producer; Colleen McKay, edit assist; Carl Schumacher, food editor; Justin Harenchar, social editor. Audio Another Country Peter Erazmus, Jordan Stalling, sound designers/mixers; Brett Rossiter, audio assistant; Tim Konn, managing director; Louise Rider, exec producer; Josh Hunnicutt, producer. Music SOUTH Music + Sound Dan Pritikin, Matt Drenik, creative directors; Eric Plust, Jon Darling, composers; Ann Haugen, exec producer; Alina Fox, producer. Color Ethos Studio Katilyn Battistelli, colorist; Annie Cater, color assist; Nat Tereshchenko, producer. Production Consultancy APR Ron Hacohen, VP, managing advisor.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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