This :60 titled “Your Dad Is Going Electric” features Kevin and Sosie Bacon taking a drive in his new all-electric Hyundai IONIQ 6. The ad puts a humorous spin on the dynamic father-daughter relationship showing that even her “older” and less technologically savvy dad has made the leap to electric vehicles before most consumers.
The spot also directly addresses consumers’ concerns about charging times and driving range by highlighting how the IONIQ 6 can go from 10% to 80% charge in as little as 18 minutes on a 350-kW, 800V DC ultra-fast charger and has a driving range of up to 361 miles for the IONIQ 6 SE RWD.
Directed by Will Speck and Josh Gordon (aka Speck and Gordon) via production house Furlined for agency INNOCEAN USA, the :60 broke this past Sunday during both NFL conference championship games.
Campaign ads will continue to run across broadcast and digital media platforms through March, when the vehicle goes on sale.
CreditsClient Hyundai IONIQ 6 Agency INNOCEAN USA Production Company Furlined Will Speck, Josh Gordon, aka Speck and Gordon, directors. Media Agency Canvas
Top Spot of the Week: Director Jake Scott, Paramount Brand Studios “Make Your Gameday Epic” In “Gladiator II”-Inspired Pepsi Spot
Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More