For the third consecutive year, Foot Locker has debuted new work for the NBA Draft as part of its ongoing #Approved campaign.
This year’s installment, created by BBDO New York, involves a special Father’s Day tie-in acknowledging one of this year’s biggest draft narratives: Lonzo Ball’s father LaVar becoming one of the most polarizing and controversial sports dads of all time.
The spot features Ball, along with fellow projected lottery picks Jonathan Isaacs, De’Aaron Fox, and Jayson Tatum, reflecting on the role their dads played helping them on their paths to draft night. And while most messages are heartfelt, Lonzo’s memories of LaVar show that their father/son relationship is definitely atypical.
Directed by Kenny Herzog of O Positive, the spot debuted online and will air nationally on ESPN during the live broadcast of the 2017 NBA Draft on June 22.
Credits
Client Foot Locker Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Chris Beresford-Hill, Dan Lucey, executive creative directors; Austin Mankey, Mike Motch, associate creative directors; Tara Leinwohl, executive producer; Rani Vaz, head of music production; Kimberly Blasnik, designer. Production O Positive Kenny Herzog, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, head of production/line producer. Editorial Mack Cut Nick Divers, editor; Gina Pagano, exec producer; Sabrina-Please Utley, producer; Kenneth Munoz, assistant editor. Finishing Mack Cut Jim Haymow, lead Flame artist; Joseph Miller, Flame assistant. Music JSM Joel Simon, chief creative officer; Jeff Fiorello, exec producer; Norm Felker, producer; Seamus Kilmartin, Joel Simon, composer. Audio Sound Lounge Glen Landrum, mixer. Telecine Company 3 Tim Masick, colorist; Rochelle Brown, producer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
