For the third consecutive year, Foot Locker has debuted new work for the NBA Draft as part of its ongoing #Approved campaign.
This year’s installment, created by BBDO New York, involves a special Father’s Day tie-in acknowledging one of this year’s biggest draft narratives: Lonzo Ball’s father LaVar becoming one of the most polarizing and controversial sports dads of all time.
The spot features Ball, along with fellow projected lottery picks Jonathan Isaacs, De’Aaron Fox, and Jayson Tatum, reflecting on the role their dads played helping them on their paths to draft night. And while most messages are heartfelt, Lonzo’s memories of LaVar show that their father/son relationship is definitely atypical.
Directed by Kenny Herzog of O Positive, the spot debuted online and will air nationally on ESPN during the live broadcast of the 2017 NBA Draft on June 22.
Credits
Client Foot Locker Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Chris Beresford-Hill, Dan Lucey, executive creative directors; Austin Mankey, Mike Motch, associate creative directors; Tara Leinwohl, executive producer; Rani Vaz, head of music production; Kimberly Blasnik, designer. Production O Positive Kenny Herzog, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, head of production/line producer. Editorial Mack Cut Nick Divers, editor; Gina Pagano, exec producer; Sabrina-Please Utley, producer; Kenneth Munoz, assistant editor. Finishing Mack Cut Jim Haymow, lead Flame artist; Joseph Miller, Flame assistant. Music JSM Joel Simon, chief creative officer; Jeff Fiorello, exec producer; Norm Felker, producer; Seamus Kilmartin, Joel Simon, composer. Audio Sound Lounge Glen Landrum, mixer. Telecine Company 3 Tim Masick, colorist; Rochelle Brown, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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