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    Kenan Thompson Plays Movie Super Fan In Stun Creative’s Campaign For Fandango

    By SHOOTUpdated:No Comments900 Views

    This spot–“How It All Began With Miles Mouvay”–introduces us to movie super fan Mouvay, portrayed by comedian Kenan Thompson from Saturday Night Live, and kicks off a campaign created and produced by Stun Creative for client Fandango.

    Mouvay tells us his mom gave birth to him in a movie theater and brought him home in an extra large popcorn bucket. His cinematic origin explains his love of movies and in turn, his love of Fandango.

    Mouvay’s story will play out over a series of eight 30-second commercials, eighteen digital videos, online advertising, print ads, in-theater commercials, profiles on Twitter (@fandangomiles), Instagram (fandangomiles) and YouTube, and outdoor billboards throughout New York City and Los Angeles.  The first TV commercials debut this week in key markets and in theaters with a full national broadcast and cable roll out  next week, featuring spots on The Tonight Show Starring Jimmy Fallon, Jimmy Kimmel Live, The Late Show with Steven Colbert,  The Late Late Show with James Corden and The Voice, among other shows.

    Credits

    Client Fandango Agency Stun Creative Mark Feldstein, Brad Roth, executive creative directors; Sara Cahill, sr. creative director; Amanda Hanig, creative director. Production Stun Creative Dan Rush, director; Brad Roth, Mark Feldstein, exec producers; Gunnar Clancey, producer; Maz Makhani, DP; Robert Fox, production designer. Graphics Buster Design Stephen Kirklys, art director; Kelley McDermott, producer. Editorial Dayne Tanioka, Serena Galin, Heidi Strock, editors. Audio Rob Tremain

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:FandangoKenan ThompsonStun Creative



    The Best Work You May Never See: Rodrigo Garcia Saiz Directs “The HInVisible Celebrity” To Address Spain’s Stigma Over HIV

    Wednesday, December 25, 2024

    Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”

    Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?

    The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.

    The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More

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