The screen is yellow and a black animated stick-figure man is dancing to rock music while picking up trash with a trash-lancing pole and disposing of it in the bin. The pole becomes a shovel and the figure dances across the screen making digging motions. The shovel becomes a rake and he begins a rake-dance ending with a jump and click of the heels. He triples into a line of figures dancing with cleaning tools and finally back to his original pole. He lances a last piece of trash and the screen closes into a black circle around him. “Do something. Keepamericabeautiful.com.”
Credits
Agency: Mangan Holcomb Chip Culpepper, creative director; Angel Galloway, associate creative director/producer; Emily Galusha, art director; Tammie Thessing, associate producer Production Company: Dempsey Film Group Animation: Larry Raines, Jeff Holsted, animators Postproduction: Dempsey Film Group Shelly Needham, post producer Audio: Dempsey Film Group Bryan Frazer, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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