A girl dressed in Nike athletic wear walks into a room with giant speakers. She nods at the speaker and it plays loud techno music as she dances aggressively. At one point it plays so loud that it knocks her over. She gets up and more giant speakers begin to play as she break dances more and more energetically. The music stops and the woman stands up and says to the speakers “Same time tomorrow.” Nikewoman.com appears on the screen as she walks out of the room winded.
Credits
Agency: Wieden+Kennedy, Amsterdam Jose Cabaco and Mark Hunter, creative directors; Sue Anderson, creative director/copywriter; Irene Kugelman, creative director/art director; Jasmine Kimera, producer. Production Company: RAF, Stockholm Johan Renck, director; Dan Landin, DP; Anna Gustavsson, producer. Editorial: Final Cut Final Cut, London.
Joe Guest, editor.
Visual Effects: THE MILL, London,Frithioff Film to Video, Stockholm Darren O๏ฟฝKelley, Fi Kilroe, producers; Stephen Venning, 3-D producer; Jordi Bares, Hitesh Patel and Jean-Louis Billad, 3-D artists; Dave Levy, 3-D programming; Phil Crowe and Adam Grint, Flame artists.,Edward Negussie, colorist. Audio: Grand Central, London Raj, mixer.
ServicePlan, Director Niclas Larsson Take Us On A Far-flung Journey For Lufthansa
Lead agency Serviceplanโs new cross-media campaign for Lufthansa, โAll it Takes is a Yes,โ includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character whoโs seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernรกndez and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
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