A girl dressed in Nike athletic wear walks into a room with giant speakers. She nods at the speaker and it plays loud techno music as she dances aggressively. At one point it plays so loud that it knocks her over. She gets up and more giant speakers begin to play as she break dances more and more energetically. The music stops and the woman stands up and says to the speakers “Same time tomorrow.” Nikewoman.com appears on the screen as she walks out of the room winded.
Credits
Agency: Wieden+Kennedy, Amsterdam Jose Cabaco and Mark Hunter, creative directors; Sue Anderson, creative director/copywriter; Irene Kugelman, creative director/art director; Jasmine Kimera, producer. Production Company: RAF, Stockholm Johan Renck, director; Dan Landin, DP; Anna Gustavsson, producer. Editorial: Final Cut Final Cut, London.
Joe Guest, editor.
Visual Effects: THE MILL, London,Frithioff Film to Video, Stockholm Darren O๏ฟฝKelley, Fi Kilroe, producers; Stephen Venning, 3-D producer; Jordi Bares, Hitesh Patel and Jean-Louis Billad, 3-D artists; Dave Levy, 3-D programming; Phil Crowe and Adam Grint, Flame artists.,Edward Negussie, colorist. Audio: Grand Central, London Raj, mixer.
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled โThe Rewardsโ--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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