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    KBS, Director Josh Soskin Spend “Morning Time” Together For Ad Council

    By SHOOTUpdated:No Comments2423 Views

    The Ad Council, in partnership with U.S. Department of Health and Human Services’ Children’s Bureau, AdoptUSKids and creative agency KBS, launched an integrated campaign encouraging adoption of teens from foster care called “What To Expect When You’re Expecting…A Teenager.”

    An evolution of the “Adoption from Foster Care” award-winning “you don’t have to be perfect to be a perfect parent” execution, Ad Council’s latest campaign leverages the iconic pregnancy guide, What To Expect When You’re Expecting, to reassure prospective parents that they don’t need to know it all to be a perfect parent to a teenager–they just need to be there.

    KBS collaborated with the authors and illustrator of What to Expect When You’re Expecting on the campaign, which includes TV, out-of-home, print and digital. 

    The campaign’s TV spots and digital videos feature well-intentioned moms and dads attempting to give new parents of teens step-by-step parenting tutorials in the distinctive What To Expect When You’re Expecting tone – namely how to wake up your teen and how to teen-proof your home.

    This spot titled “Morning Time” shows parents trying different ways to get their adopted teenager to wake up in the a.m.–but to no avail. They then stumble across the perfect alarm clock–the scent of bacon cooking in the kitchen.

    A voiceover utters the tagline, “You don’t have to know it all to be a perfect parent.”

    Director was Josh Soskin of Hey Baby Films.

    Credits

    Client Ad Council, U.S. Department of Health and Human Services’ Children’s Bureau, AdoptUSKids Agency KBS Patrick Scissons, chief creative officer; Michele Kunken, executive creative director; Kevin Gentile, creative director; Meredith Young, sr. copywriter; Stephanie Del Rosal, sr. art director; Madison Wharton, global head of production; Jenny Read, head of production, NYC; Ariana Ekonomou, content producer. Production Hey Baby Films Josh Soskin, director; Jonathan Freeman, DP; Johnny Parker, exec producer; Emi Lofgren, head of production; Jason Manz, line producer; Walter Pluff, production designer; Peter Jackson, assistant director. Editorial NO6 Justin Quagliata, editor; Ling Chau, assistant editor; Corina Dennison, exec producer; Malia Rose, producer. Finishing/VFX  NO6 Corina Dennison, exec producer; Malia Rose, producer; Ed Skupeen, sr. Flame artist; Mark Reyes, assistant Flame artist. Music APM Audio Post Sound Lounge, Seth Philiips, audio mixer. Color NO6 Mathew Rosenblum, colorist.

    Genre:Comedy
    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:Hey Baby FilmsJosh SoskinKBS



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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