Tostitos has launched a campaign, “For the Love of Chips and Dip,” featuring Kate McKinnon and Dan Levy. In this TV and online spot directed by Martin Granger of Moxie Pictures for Goodby Silverstein and Partners, the comedic duo of McKinnon and Levy articulate their takes on Tostitos Habanero’s level of spice–one-upping each other as good friends might do.
In addition to this “One-Upper” spot, fans are even invited to join in on the fun through an interactive Snapchat lens, creating an opportunity for them to “one-up” their friends, just like Levy and McKinnon. Fans can access this lens on Snapchat beginning April 6.
CreditsClient Frito Lay, Tostitos Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; Eamonn Dixon, Stefan Copiz, creative directors; Ben McCarthy, Jelena Kolomejac, art directors; Sebastian Housden, Sydney Lindsey, copywriters; Bonnie Wan, partner, head of brand strategy; Christine Chen, head of communication strategy; Ralph Paone, group brand strategy director; Ida Persson, sr. brand strategist; Drew Forrest, sr. communications strategist; Ian heath, sr. research & analytics strategist; Leila Gage, director of production; Sara Ward, executive producer; Christine Oh, sr. producer. Production Moxie Pictures Martin Granger, director; Jonathan Freeman, DP; Matthew O’Shea, producer; Karol Zeno, VP/exec producer; Jodi Fisher, head of production. Editorial Exile Katie Turinski, editor; Brad Dupuie, assistant editor; CL Kumpata, exec producer; Jennifer Locke, head of production; Catherine Liu, producer. Telecine The Mill Paul Yakono, colorist; Denise Brown, sr. color producer; Gemma Parr, Logan Highlen, color assist. VFX/Finishing The Mill Chris Knight, executive creative director; Gareth Parr, VFX supervisor; Yukiko Ishiwata, Kevin Diaz, 2D artists; Anastasia von Rahl, exec producer/managing director; James Panetta, production coordinator. Sound Design & Mix Lime Sam Casas, mixer; Susie Boyajan, exec producer; Kayla Phungglan, sr. producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More