Tostitos has launched a campaign, “For the Love of Chips and Dip,” featuring Kate McKinnon and Dan Levy. In this TV and online spot directed by Martin Granger of Moxie Pictures for Goodby Silverstein and Partners, the comedic duo of McKinnon and Levy articulate their takes on Tostitos Habanero’s level of spice–one-upping each other as good friends might do.
In addition to this “One-Upper” spot, fans are even invited to join in on the fun through an interactive Snapchat lens, creating an opportunity for them to “one-up” their friends, just like Levy and McKinnon. Fans can access this lens on Snapchat beginning April 6.
Credits
Client Frito Lay, Tostitos Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; Eamonn Dixon, Stefan Copiz, creative directors; Ben McCarthy, Jelena Kolomejac, art directors; Sebastian Housden, Sydney Lindsey, copywriters; Bonnie Wan, partner, head of brand strategy; Christine Chen, head of communication strategy; Ralph Paone, group brand strategy director; Ida Persson, sr. brand strategist; Drew Forrest, sr. communications strategist; Ian heath, sr. research & analytics strategist; Leila Gage, director of production; Sara Ward, executive producer; Christine Oh, sr. producer. Production Moxie Pictures Martin Granger, director; Jonathan Freeman, DP; Matthew O’Shea, producer; Karol Zeno, VP/exec producer; Jodi Fisher, head of production. Editorial Exile Katie Turinski, editor; Brad Dupuie, assistant editor; CL Kumpata, exec producer; Jennifer Locke, head of production; Catherine Liu, producer. Telecine The Mill Paul Yakono, colorist; Denise Brown, sr. color producer; Gemma Parr, Logan Highlen, color assist. VFX/Finishing The Mill Chris Knight, executive creative director; Gareth Parr, VFX supervisor; Yukiko Ishiwata, Kevin Diaz, 2D artists; Anastasia von Rahl, exec producer/managing director; James Panetta, production coordinator. Sound Design & Mix Lime Sam Casas, mixer; Susie Boyajan, exec producer; Kayla Phungglan, sr. producer.
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
