Tostitos has launched a campaign, “For the Love of Chips and Dip,” featuring Kate McKinnon and Dan Levy. In this TV and online spot directed by Martin Granger of Moxie Pictures for Goodby Silverstein and Partners, the comedic duo of McKinnon and Levy articulate their takes on Tostitos Habanero’s level of spice–one-upping each other as good friends might do.
In addition to this “One-Upper” spot, fans are even invited to join in on the fun through an interactive Snapchat lens, creating an opportunity for them to “one-up” their friends, just like Levy and McKinnon. Fans can access this lens on Snapchat beginning April 6.
Credits
Client Frito Lay, Tostitos Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; Eamonn Dixon, Stefan Copiz, creative directors; Ben McCarthy, Jelena Kolomejac, art directors; Sebastian Housden, Sydney Lindsey, copywriters; Bonnie Wan, partner, head of brand strategy; Christine Chen, head of communication strategy; Ralph Paone, group brand strategy director; Ida Persson, sr. brand strategist; Drew Forrest, sr. communications strategist; Ian heath, sr. research & analytics strategist; Leila Gage, director of production; Sara Ward, executive producer; Christine Oh, sr. producer. Production Moxie Pictures Martin Granger, director; Jonathan Freeman, DP; Matthew O’Shea, producer; Karol Zeno, VP/exec producer; Jodi Fisher, head of production. Editorial Exile Katie Turinski, editor; Brad Dupuie, assistant editor; CL Kumpata, exec producer; Jennifer Locke, head of production; Catherine Liu, producer. Telecine The Mill Paul Yakono, colorist; Denise Brown, sr. color producer; Gemma Parr, Logan Highlen, color assist. VFX/Finishing The Mill Chris Knight, executive creative director; Gareth Parr, VFX supervisor; Yukiko Ishiwata, Kevin Diaz, 2D artists; Anastasia von Rahl, exec producer/managing director; James Panetta, production coordinator. Sound Design & Mix Lime Sam Casas, mixer; Susie Boyajan, exec producer; Kayla Phungglan, sr. producer.
Tommy’s, the U.K. pregnancy and baby charity, has unveiled a campaign to raise awareness of the charity’s groundbreaking research to tackle miscarriage and baby loss.
Created with Special London, this is the first work from a new brand strategy and creative platform developed for the charity. The TV and out-of-home campaign uses the shadows and reflections of children at play, set against everyday landscapes. In each execution one child, however, is projected alone, ultimately illustrating the lifelong impact of baby loss.
Inspired by conversations with bereaved adults across the U.K., the campaign is a stark reminder of the preciousness of life and the long-term effect of living with loss. The powerful visuals evoke the profound sense of absence and unrealized potential that people live with after losing a baby.
Half of all UK adults have experienced baby loss or know someone who has. These statistics underscore the widespread nature of baby loss in the U.K.
Directed by Jackie Bao via Biscuit Filmworks, this spot features the reflections of a child in water, with a parent calling out as the youngster plays in puddles.
Special’s chief creative officer David Day, said, “Like a lot of people, I didn’t realize how much pregnancy loss touches so many of us. In fact it’s so prevalent it’s become normalized and those affected are made to feel like it’s just one of those things that happens; which has led to expectant mothers and partners having to deal with such hurt alone. That’s why Tommy’s exists, to give a voice, support and through research change our perception to make pregnancy loss less of the norm.
“It’s a delicate subject and raising awareness needs an equally delicate touch,” continued Day.... Read More
