Jun Diaz of Smuggler directed this return of the bridesmaid for a Southwest Airlines campaign which debuted during this past weekend’s March Madness NCAA basketball tournament telecasts. Last year, Southwest launched a couple of spots featuring a hilarious bridesmaid who made her way from wedding to wedding, strutting her stuff on the dance floor.
Now the bridesmaid is back and hoofing up a storm to promote a nationwide airfare sale.
Agency behind the new “Weddings 2.0” is GSD&M, Austin, Texas.
Client Southwest Airlines Agency GSD&M Jay Russell, chief creative officer; Brent Ladd, sr. VP/group creative director; Lara Bridger, group creative director; Nikki Baker, Tim Eger, creative directors/art directors; Leslie Shaffer, Tom Hamling, creative directors/writers; Jack Epsteen, sr. VP production; Marianne Newton, executive producer; Natalie Lum Freedman, sr. producer; Jennifer Billiot, experience and insights. Production Smuggler Jun Diaz, director; Alex Waite, producer. Editorial Beast Editorial Sam Selis, editor. Graphics Beast Jim Reed, VFX/online. Audio Pony Sound, Corey Roberts, engineer. Music Hum Music, music supervision. Apache – Jump On It/The Sugarhill Gang licensed from Rich Clique Entertainment, Inc.; Poison/Bel Biv Devoe licensed from Universal Music Group; Funky Cold Medina/Tone Loc licensed from The Bicycle Music Company; Get Down Tonight/KC and the Sunshine Band licensed from Warner Music Group.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
