Jun Diaz of Smuggler directed this return of the bridesmaid for a Southwest Airlines campaign which debuted during this past weekend’s March Madness NCAA basketball tournament telecasts. Last year, Southwest launched a couple of spots featuring a hilarious bridesmaid who made her way from wedding to wedding, strutting her stuff on the dance floor.
Now the bridesmaid is back and hoofing up a storm to promote a nationwide airfare sale.
Agency behind the new “Weddings 2.0” is GSD&M, Austin, Texas.
CreditsClient Southwest Airlines Agency GSD&M Jay Russell, chief creative officer; Brent Ladd, sr. VP/group creative director; Lara Bridger, group creative director; Nikki Baker, Tim Eger, creative directors/art directors; Leslie Shaffer, Tom Hamling, creative directors/writers; Jack Epsteen, sr. VP production; Marianne Newton, executive producer; Natalie Lum Freedman, sr. producer; Jennifer Billiot, experience and insights. Production Smuggler Jun Diaz, director; Alex Waite, producer. Editorial Beast Editorial Sam Selis, editor. Graphics Beast Jim Reed, VFX/online. Audio Pony Sound, Corey Roberts, engineer. Music Hum Music, music supervision. Apache - Jump On It/The Sugarhill Gang licensed from Rich Clique Entertainment, Inc.; Poison/Bel Biv Devoe licensed from Universal Music Group; Funky Cold Medina/Tone Loc licensed from The Bicycle Music Company; Get Down Tonight/KC and the Sunshine Band licensed from Warner Music Group.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More