A man learns the hard way not to tease his giant-sized pet ant when it comes to Juicy Fruit gum. The insect craves the sweet treat and thinks he is going to get some only to be denied by his master. Hell hath no fury like a huge ant scorned, as the master is tossed like a rag doll and then is ultimately dragged down into an ant hole where we assume the pet will finally get his Juicy Fruit fix.
Credits
Agency: Energy BBDO Marty Orzio, chief creative officer; Al Wyatt, Todd Hoffman and Jim Hyman, group creative directors; Zach Hilder, copywriter; Ryan Dickey, art director; Diane Jackson, head of production; Matt Hunnicutt, senior agency producer; Rob Neitzke, post assistant. Production Company: MJZ Dante Ariola, director; Max Malkin, DP; David Zander, president; Jeff Scruton, senior executive producer; Natalie Hill, producer. Shot on location in suburban Sydney, Australia. Editorial: Rock Paper Scissors Kirk Baxter, editor; Scott Friske, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Asylum Visual Effects,Daily Planet Ltd. Gabby Gourrier, executive producer; Darcie Tang, producer; Mitch Drain, VFX supervisor; Sean Faden, CG supervisor; Matt Hackett, animation supervisor/lead animator; Rob Moggach, compositing supervisor.,Jason White, graphics director; Jon Adler and Nik Braatz, graphics designer. Musi
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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