Psyop turned out this pop-up book approach to showcase JP Morgan Chase’s services and their impact on communities for New York agency mcgarrybowen.
Credits
Agency: mcgarrybowen, New York Gordon Bowen, executive creative director; Marta Ibarrondo, creative director/art director; Michael Demos, creative director/copywriter; Celia Williams, executive producer; Stacy Edelstein, producer; Jerry Krenach, Jean Scoffield, executive music producers. Production Company: Psyop,Smuggler Alex Hanson, Thibault Debaveye, creative directors; Lydia Holness, Neysa Horsburgh, exec producers; Eve Strickman, producer; Tony Barbieri, TD; Patrick Arrasmith, Pete Sickbert-Bennett, Lutz Vogel, Samantha Ballardini, Stephanie Davidson, designers; Borja Pena, Daniel Fine, Entae Kim, George Smaragdis, Helen Choi, Michael Shin, Russ Wooten, Soo Hee Han, Zed Bennett, Jordan Harvey, 3D artists; Borja Pena, Jason Conradt, compositors.,Patrick Milling Smith, Brian Carmody, partners/exec producers; Lisa Rich, exec producer/COO; Allison Kunzman, exec producer; Laura Thoel, head of production. Audio: Sonic Union
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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