This latest project from director Jovan Todorovic–who recently joined Anonymous Content for commercial music video representation in the U.S., U.K. and The Netherlands–is a quarantine-inspired music video for Japanese indie sensation Vaundy. Shot in Fukuoka, the video for the song “Fukakouryoku” features a group of young people slowly venturing out into the empty city and, upon discovering each other, joining together in a celebratory dance that’s a joyful allegory to the (hopefully) ending of the pandemic and humanity slowly opening up again.
Production house on the music video was Nakama.
Credits
Client Vaundy, artist, for the song “Fukakouryoku” Production Company Nakama Jovan Todorovic, director (handled by Anonymous Content for commercials and videos in U.S., U.K. Netherlands); Kenji Lepretre Sato, exec producer; Simon Amar, associate producer; Yoshifumi Egawa, production manager; Shion Kimura, production assistant; Kateb Habib, DP; Flavio Gusmao, 1st AC; Koiichi Furuya, 2nd AC; Takuma Iwata, Steadicam; Yurinasia, choreography; Kerli Teo, styling. Editorial Milena Z. Petrovic, editor. Color Mikey Rossiter, colorist. VFX Slavko Gavric.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
