This latest project from director Jovan Todorovic–who recently joined Anonymous Content for commercial music video representation in the U.S., U.K. and The Netherlands–is a quarantine-inspired music video for Japanese indie sensation Vaundy. Shot in Fukuoka, the video for the song “Fukakouryoku” features a group of young people slowly venturing out into the empty city and, upon discovering each other, joining together in a celebratory dance that’s a joyful allegory to the (hopefully) ending of the pandemic and humanity slowly opening up again.
Production house on the music video was Nakama.
Credits
Client Vaundy, artist, for the song “Fukakouryoku” Production Company Nakama Jovan Todorovic, director (handled by Anonymous Content for commercials and videos in U.S., U.K. Netherlands); Kenji Lepretre Sato, exec producer; Simon Amar, associate producer; Yoshifumi Egawa, production manager; Shion Kimura, production assistant; Kateb Habib, DP; Flavio Gusmao, 1st AC; Koiichi Furuya, 2nd AC; Takuma Iwata, Steadicam; Yurinasia, choreography; Kerli Teo, styling. Editorial Milena Z. Petrovic, editor. Color Mikey Rossiter, colorist. VFX Slavko Gavric.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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