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    Joshua Z Weinstein Directs “Thank you, Paloma” for Lyft

    By SHOOTUpdated:No Comments3776 Views

    This holiday season, Lyft is showing a token of appreciation to a few special drivers who have received passenger praise above and beyond the call of duty. Production company Strike Anywhere worked directly with Lyft to shine a light on the stories of drivers Paloma and Lamont, and thank them for their incredible acts of service and kindness. 

    Strike Anywhere enlisted the help of director/cinematographer Joshua Z Weinstein whose film Menashe was released theatrically by A24, earning a score of 97% fresh on Rotten Tomatoes. Weinstein shot and helmed two Lyft driver pieces, including this one celebrating Paloma, a Las Vegas woman who introduces herself as someone who “worries just like any other mother” as she gets ready for the day. The clip reveals how important art is to the family—the connection between a mother who loves art, the eldest film major daughter, and the autistic children who communicate visually. Paloma dreams of taking her family to Paris to experience its art and architecture.

    We then hear of Paloma’s Lyft service one fateful night during the mass shooting in Las Vegas in October. She rescued a local passenger named Billy and his wife–then returned to help more people. Paloma’s life-saving act gets repaid during an emotional reunion with Billy, who tells her Lyft is sending her and her family to Paris to see the Mona Lisa.

    Credits

    Client Lyft Topher Lorette, director of creative production; Brian Button, associate creative director/copywriter; Morten Halvarsen, associate creative director/art director; Alex Doty, sr. creative producer. Production Strike Anywhere Joshua Z Weinstein, director/DP; Cori Cooperider, exec producer; Maya Owings, line producer. Editorial Matt O’Donnell, editor; Maya Owings, post producer. Finishing MFD Ayumi Ashley, color; Joel Rabbe, mix; Matt Notaro, conform; Nick Castillo, Carissa Quiambao, producers.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Joshua Z WeinsteinLyftMenasheStrike Anywhere



    House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service

    Monday, January 27, 2025

    At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More

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