Joseph Kahn of HSI directed this piece featuring international soccer stars Didier Drogba and Lionel Messi who are in race to find the most epic food on the planet. Their globe-trotting culinary appetites are facilitated by Turkish Airlines which takes them everywhere as their competition escalates.
Titled “Drogba vs. Messi Epic Food,” the film seeks to engage viewers further with EpicFoodMap.com. Soon Turkish Airlines will be launching a competition to upload your own epic food travel photo to win a trip to the locations in the commercial. Drogba and Messi will be kicking it off on November 18 with their favorite foods. The aim is to create the world’s most adventurous food map, which inspires people to travel to new destinations.
Agency is CP+B London.
Credits
Client Turkish Airlines Agency CP+B London Matt Gooden, Ben Walker, executive creative directors; Ben Carey, Henrik Delehag, creative directors; Emmy Penz, copywriter; Philip Sinclair, art director; Rob Steiner, producer; Nimi Raja, planner. Production HSI Joseph Kahn, director; Nicola Kenney, producer. U La La James Stewart, producer. Music Title of Music–“Jakil”; Lank & Tank, music artists; Banks Music Publishing; Pitch & Sync, music executive producer. Postproduction Finalize
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
