Joseph Kahn of HSI directed this piece featuring international soccer stars Didier Drogba and Lionel Messi who are in race to find the most epic food on the planet. Their globe-trotting culinary appetites are facilitated by Turkish Airlines which takes them everywhere as their competition escalates.
Titled “Drogba vs. Messi Epic Food,” the film seeks to engage viewers further with EpicFoodMap.com. Soon Turkish Airlines will be launching a competition to upload your own epic food travel photo to win a trip to the locations in the commercial. Drogba and Messi will be kicking it off on November 18 with their favorite foods. The aim is to create the world’s most adventurous food map, which inspires people to travel to new destinations.
Agency is CP+B London.
Credits
Client Turkish Airlines Agency CP+B London Matt Gooden, Ben Walker, executive creative directors; Ben Carey, Henrik Delehag, creative directors; Emmy Penz, copywriter; Philip Sinclair, art director; Rob Steiner, producer; Nimi Raja, planner. Production HSI Joseph Kahn, director; Nicola Kenney, producer. U La La James Stewart, producer. Music Title of Music–“Jakil”; Lank & Tank, music artists; Banks Music Publishing; Pitch & Sync, music executive producer. Postproduction Finalize
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
