Joseph Kahn of HSI directed this piece featuring international soccer stars Didier Drogba and Lionel Messi who are in race to find the most epic food on the planet. Their globe-trotting culinary appetites are facilitated by Turkish Airlines which takes them everywhere as their competition escalates.
Titled “Drogba vs. Messi Epic Food,” the film seeks to engage viewers further with EpicFoodMap.com. Soon Turkish Airlines will be launching a competition to upload your own epic food travel photo to win a trip to the locations in the commercial. Drogba and Messi will be kicking it off on November 18 with their favorite foods. The aim is to create the world’s most adventurous food map, which inspires people to travel to new destinations.
Agency is CP+B London.
Credits
Client Turkish Airlines Agency CP+B London Matt Gooden, Ben Walker, executive creative directors; Ben Carey, Henrik Delehag, creative directors; Emmy Penz, copywriter; Philip Sinclair, art director; Rob Steiner, producer; Nimi Raja, planner. Production HSI Joseph Kahn, director; Nicola Kenney, producer. U La La James Stewart, producer. Music Title of Music–“Jakil”; Lank & Tank, music artists; Banks Music Publishing; Pitch & Sync, music executive producer. Postproduction Finalize
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
