Joseph Kahn of HSI directed this piece featuring international soccer stars Didier Drogba and Lionel Messi who are in race to find the most epic food on the planet. Their globe-trotting culinary appetites are facilitated by Turkish Airlines which takes them everywhere as their competition escalates.
Titled “Drogba vs. Messi Epic Food,” the film seeks to engage viewers further with EpicFoodMap.com. Soon Turkish Airlines will be launching a competition to upload your own epic food travel photo to win a trip to the locations in the commercial. Drogba and Messi will be kicking it off on November 18 with their favorite foods. The aim is to create the world’s most adventurous food map, which inspires people to travel to new destinations.
Agency is CP+B London.
CreditsClient Turkish Airlines Agency CP+B London Matt Gooden, Ben Walker, executive creative directors; Ben Carey, Henrik Delehag, creative directors; Emmy Penz, copywriter; Philip Sinclair, art director; Rob Steiner, producer; Nimi Raja, planner. Production HSI Joseph Kahn, director; Nicola Kenney, producer. U La La James Stewart, producer. Music Title of Music--“Jakil”; Lank & Tank, music artists; Banks Music Publishing; Pitch & Sync, music executive producer. Postproduction Finalize
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