Matt Aselton of Arts & Sciences directed this 90-second spot in which teammates, opponents, athletes from other sports and various celebs tip their cap to New York Yankees shortstop Derek Jeter.
Even Boston Red Sox fans, New York Mets players and their team mascot pay homage to Jeter who’s retiring at the end of this MLB season.
Agency is Wieden+Kennedy, New York.
Client Jordan Brand Agency Wieden+Kennedy, New York David Kolbusz, Susan Hoffman Mark Fitzloff, executive creative directors; Gary Van Dzura, Jim Lasser, creative directors; Eric Helin, copywriter, Erwin Federizo, art director; Nick Setounski, head of content production; Jesse Brihn, sr. producer; Kristen Johnson, assistant producer. Production Arts & Sciences Matt Aselton, director; Robert Richardson, DP; Mal Ward, Marc Marrie, exec producers; Zoe Odlum, line producer. Editorial Rock Paper Scissors Biff Butler, editor; Melanie Gagliano, post producer; Eve Kornblum, post exec producer. Post Company 3 Tom Poole, colorist. VFX The Mill Richard Lyons, VFX lead Flame; Antoine Douadi, VFX supervisor; Verity Grantham, VFX exec producer; Jeremy Moore, producer. Audio Heard City Philip Loeb, mixer; Sasha Awan, producer. Sound Design Brian Emrich, sound designer. Music Andrew Huckvale, composer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
