Directors Jonny & Will present the comings and goings of life in the freezer with this spot, part of a series of ads for Aussie frozen foods brand, Birds Eye out of J. Walter Thompson, Melbourne. Their puppeteered pair of spokes-peas shoot the breeze amidst a hand-crafted miniature polar landscape, complete with ice cube mountains.
Executive creative director Kieran Antill of JWT Melbourne, said: “The fact is the freezer has been considered a dumping ground for ‘back up products’ and we wanted to breathe a little imagination and warmth into this remarkable space.”
Production houses on the campaign were Blink Ink and Finch.