Directors Jonny & Will present the comings and goings of life in the freezer with this spot, part of a series of ads for Aussie frozen foods brand, Birds Eye out of J. Walter Thompson, Melbourne. Their puppeteered pair of spokes-peas shoot the breeze amidst a hand-crafted miniature polar landscape, complete with ice cube mountains.
Executive creative director Kieran Antill of JWT Melbourne, said: “The fact is the freezer has been considered a dumping ground for ‘back up products’ and we wanted to breathe a little imagination and warmth into this remarkable space.”
Production houses on the campaign were Blink Ink and Finch.
Credits
Client Simplot/Birds Eye Agency J. Walter Thompson Melbourne Kieran Antill, executive creative director; Jess Lilley, Jim Walsh, creative directors; Nick Sellars, sr. art director; Katherine Muir, TV producer. Production Companies Finch & Blink Ink Jonny & Will, directors; Peter Eastgate, DP; Corey Esse (Finch), Bart Yates, exec producers; Claire Thompson, producer. Editorial The Editors Ryan Boucher, editor. VFX/Online Finch Post Quade Biddle, lead VFX artist; Marty Greer, colorist. Sound Nylon Melbourne
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
