Directors Jonny & Will present the comings and goings of life in the freezer with this spot, part of a series of ads for Aussie frozen foods brand, Birds Eye out of J. Walter Thompson, Melbourne. Their puppeteered pair of spokes-peas shoot the breeze amidst a hand-crafted miniature polar landscape, complete with ice cube mountains.
Executive creative director Kieran Antill of JWT Melbourne, said: “The fact is the freezer has been considered a dumping ground for ‘back up products’ and we wanted to breathe a little imagination and warmth into this remarkable space.”
Production houses on the campaign were Blink Ink and Finch.
Credits
Client Simplot/Birds Eye Agency J. Walter Thompson Melbourne Kieran Antill, executive creative director; Jess Lilley, Jim Walsh, creative directors; Nick Sellars, sr. art director; Katherine Muir, TV producer. Production Companies Finch & Blink Ink Jonny & Will, directors; Peter Eastgate, DP; Corey Esse (Finch), Bart Yates, exec producers; Claire Thompson, producer. Editorial The Editors Ryan Boucher, editor. VFX/Online Finch Post Quade Biddle, lead VFX artist; Marty Greer, colorist. Sound Nylon Melbourne
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
