Jonathan Klein of O Positive directed this spot which demonstrates that the 2015 Subaru Legacy is the right car, especially for a wide-eyed teenage boy who tends to be easily distracted by young ladies he sees as he drives through a neighborhood. His vision places him alongside them even though in reality he's still behind the wheel of his Legacy.
Agency is Carmichael Lynch, Minneapolis.
Client Subaru of America Agency Carmichael Lynch Dave Damman, chief creative officer; Randy Hughes, executive creative director; William Bloomfield, sr. writer; Brad Harrison, art director/associate creative director; Teela Shandess, art director; Joe Grundhoefer, director of integrated production; Brynn Hausmann, sr. executive integrated producer; Tara DiNicola, sr. content producer; Jane Williams-Petersen, sr. project manager. Production O Positive Films Jonathan Klein, director; Ralph Laucella, exec producer; Marc Grill, producer; Devon Clark, head of production; Chris Soos, DP. Editorial Hutchco Technologies Jim Hutchins, editor; Patrick O’Leary, assistant editor. Post Drive Thru Derek Johnson, online artist. Post Company 3 Sean Coleman, colorist. Graphics Brand New School Audio BWN Carl White, mixer/sound designer. Music Barking Owl Sting Distracted Malte Hagemeister, Kristian Nrd, composers. Defend Music & Edition Kristian Nord / Sony / ATV Music Publishing
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
