Jonathan Klein of O Positive directed this spot which demonstrates that the 2015 Subaru Legacy is the right car, especially for a wide-eyed teenage boy who tends to be easily distracted by young ladies he sees as he drives through a neighborhood. His vision places him alongside them even though in reality he's still behind the wheel of his Legacy.
Agency is Carmichael Lynch, Minneapolis.
CreditsClient Subaru of America Agency Carmichael Lynch Dave Damman, chief creative officer; Randy Hughes, executive creative director; William Bloomfield, sr. writer; Brad Harrison, art director/associate creative director; Teela Shandess, art director; Joe Grundhoefer, director of integrated production; Brynn Hausmann, sr. executive integrated producer; Tara DiNicola, sr. content producer; Jane Williams-Petersen, sr. project manager. Production O Positive Films Jonathan Klein, director; Ralph Laucella, exec producer; Marc Grill, producer; Devon Clark, head of production; Chris Soos, DP. Editorial Hutchco Technologies Jim Hutchins, editor; Patrick O’Leary, assistant editor. Post Drive Thru Derek Johnson, online artist. Post Company 3 Sean Coleman, colorist. Graphics Brand New School Audio BWN Carl White, mixer/sound designer. Music Barking Owl Sting Distracted Malte Hagemeister, Kristian Nrd, composers. Defend Music & Edition Kristian Nord / Sony / ATV Music Publishing
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More