To celebrate a new brand era and introduce its new global tagline (“Experience Amazing”), Lexus will feature the Lexus LC performance coupe and redesigned Lexus LS luxury sedan in a spot slated to run during the Super Bowl.
Titled “Man & Machine,” the commercial features dancer Lil Buck and the latest single from Sia, “Move Your Body.” The spot parallels the relationship between the shapes and movements of the human form and the power and athleticism of Lexus’ most premium models. Minnie Driver debuts as the new voice of Lexus.
“Man & Machine” was directed by Jonas Åkerlund of Serial Pictures for agency Team One.
Credits
Client Lexus Agency Team One Chris Graves, chief creative officer; Kathryn Nyquist, creative director; Ryan DiDonato, associate creative director; Leah Bohl, sr. producer. Production Serial Pictures Jonas Akerlund, director; B Akerlund, styling. Postproduction Chimney Pot Talent Lil’ Buck Music Song: Sia’s “Move Your Body”
Media Type:Commercial: Television
ScreenWork Categories:Commercial
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